Business Details
11 Years
experience
Your Trusted B2B Outreach Partner in Brighton
At So Pro, we believe all businesses deserve access to top-tier sales engagement strategies. Founded in 2015 by Rob Harlow and Ryan Welmans, our mission is to empower companies to sell more by discovering and engaging future customers through innovative outreach. With over 300 employees and a decade of experience, we combine cutting-edge technology, AI, and human expertise to deliver multi-channel B2B outreach campaigns. Our services include email marketing, LinkedIn outreach, display ads, and physical mail, all tailored to each client's unique needs. We focus on building long-term relationships, using live data and intelligent targeting to create bespoke audiences for ABM at scale.Our transparent approach includes regular strategy calls and a live portal for performance tracking, ensuring clients see measurable results. We've helped over 3,000 B2B companies generate 91 million outreach messages and start 630,000 conversations, with clients reporting ROI ranging from 50% to 620%. Our values of ambition, investment in people, and openness drive our commitment to delivering high-quality leads and exceptional service.
Services
B2B lead generation
B2B email marketing
B2B demand generation
B2B appointment setting
Account-based marketing
Multi-channel marketing
Details
- Year established: 2015
Highlights and features
- We offer 10+ years of B2B outreach expertise with 22,839+ campaigns delivered.
- Our AI-enhanced audience targeting identifies decision-makers across 91 million prospects.
- We provide transparent reporting via live strategy calls and a real-time client portal.
- Our multi-channel approach combines email, LinkedIn, display ads, and physical mail.
- Clients report ROI improvements ranging from 50% to 620% in niche territories.
What people say
Steady lead flow
Exceptional ROI
Transformative deals
Qualified leads
Reliable service
Services
B2B lead generation
Our B2B lead generation service combines AI-driven targeting with human expertise to identify and engage decision-makers. Using live data and 22,839+ past campaigns, we build bespoke audiences for ABM at scale. Our multi-channel approach ensures comprehensive market coverage.
B2B email marketing
We create sophisticated email sequences that deliver personalisation at scale. Our AI engine ensures messages resonate with prospects while maintaining brand consistency. Campaigns are coordinated with other channels for maximum impact and response rates.
Multi-channel marketing
Our multi-channel approach synchronises email, LinkedIn, display ads, and physical mail. This layered strategy increases brand recall and engagement by reaching prospects across their preferred platforms with coordinated messaging.
Account-based marketing
We specialise in ABM at scale, using live prospecting data and expert-led AI targeting. Our approach identifies ideal companies and decision-makers, creating segmented cohorts for improved personalisation and higher conversion rates.
Buyer intent tracking
Our system captures buyer intent signals from campaigns and website activity. We use this data to refine outreach timing, deliver relevant messages, and provide real-time notifications about high-intent prospects for immediate follow-up.
People
Victoria Heyward
Director of Marketing
Victoria leads So Pro's UK marketing team, transforming B2B marketing perception through strategic vision and innovative campaigns that resonate across the industry while maintaining brand consistency.
Steve Harlow
Chief Sales Officer
With 20 years in sales, Steve heads So Pro's sales operations, leveraging his extensive experience from cold calling to managing teams to drive business growth.
Monika Joshevska
Group COO and Country Manager
Monika oversees So Pro's service delivery across operations, reporting, R&D, and tech, managing a team of prospecting experts that deliver outstanding client results daily.
Heather Hayward
Head of Finance
Heather manages So Pro's global finance operations with over ten years' experience as a Fellow Chartered and Certified Accountant, providing strategic financial insight to support business growth.
Ryan Welmans
Co-founder and CEO
As co-founder, Ryan shapes So Pro's strategic direction using his commercial and technical expertise to drive long-term business growth and client success.
Questions
How does Sopro's B2B outreach service work?
Our service combines AI-driven targeting with human expertise to create multi-channel campaigns. We build bespoke audiences using live data, then engage prospects across email, LinkedIn, display ads, and physical mail.
Which industries do you specialise in?
We work across sectors including IT services, financial services, marketing technology, professional training, and healthcare. Our data-driven approach adapts to any B2B market.
How do you measure campaign success?
We track key metrics through our live portal, including outreach volume, response rates, and qualified conversations. Clients receive regular strategy calls and detailed performance breakdowns.
Can you target international markets?
Yes, our global team delivers campaigns across multiple regions with local market expertise, currently supporting clients in Europe, North America, and Asia-Pacific.
How do you ensure data quality?
We use live, exclusive prospecting data refreshed daily, combined with AI targeting and manual verification processes to maintain 98%+ data accuracy rates.
What makes Sopro different from competitors?
Our unique blend of technology and human expertise, combined with transparent reporting and a proven track record of delivering measurable ROI across 22,839+ campaigns.
Videos
