Business Details
25 Years
experience
Bespoke Wedding Florist in London & Surrey
With over two decades of experience crafting floral designs for weddings globally, we specialise in creating bespoke floral arrangements that reflect each couple's unique story. Our approach combines meticulous attention to detail with a deep understanding of seasonal flowers and their emotional resonance. Every design is carefully curated to enhance the atmosphere of your celebration, from intimate ceremonies to grand events.We prioritise fresh, high-quality blooms and foliage, ensuring each creation is both visually stunning and meaningful. Our commitment to one wedding per day allows us to dedicate our full attention to your vision, supported by a collaborative process that begins with a complimentary consultation. As recommended suppliers at prestigious venues like Syon House and RSA House, we bring expertise and artistry to every project.
Services
Wedding Flowers
Bridal Bouquets
Floral Installations
Floral Workshops
Event Florals
Details
- Year established: 2001
Highlights and features
- We offer 20+ years of experience in wedding floral design globally
- Our team provides one-on-one consultations for fully custom designs
- We use only fresh, high-quality flowers and foliage
- We commit to one wedding per day for dedicated service
- Recommended suppliers at prestigious venues like Syon House
What people say
Personalised service
Magical moments
Fresh quality flowers
Unique designs
Dedicated support
Services
Wedding Flowers
We create bespoke wedding floral arrangements tailored to your vision, from aisle meadows to table centrepieces. Our designs enhance your venue's atmosphere using seasonal blooms. With 20+ years of expertise, we ensure every detail reflects your style and story.
Bridal Bouquets
Custom bridal bouquets crafted to complement your wedding attire and personal style. We focus on fragrance, colour harmony, and meaningful flower choices. Each bouquet is made with fresh, high-quality blooms for lasting beauty in photographs.
Floral Installations
Statement floral installations including moongates and hanging displays. These bespoke creations serve as focal points for ceremonies and receptions. We design structures that integrate seamlessly with your venue's architecture and theme.
Floral Workshops
Bespoke workshops for groups of all ages, teaching floral design techniques. Perfect for hen dos or creative parties, sessions cover wreath-making, hand-tied bouquets, and flower crowns. Participants learn practical skills in a fun environment.
Event Florals
Comprehensive floral solutions for weddings and special events. From initial consultation to day-of execution, we handle delivery, setup, and coordination. Our service includes seasonal flower selection and venue-specific design planning.
People
Johanna Pedrick
Founder & Lead Florist
With 20+ years of global experience, Johanna specialises in bespoke wedding florals. She combines New Zealand's natural beauty influences with European design techniques. A mother of three, she brings personal dedication to every client's vision.
Questions
How does the floral consultation process work?
We begin with a complimentary video consultation to discuss your vision, followed by an in-person meeting 5-10 months before your wedding to finalise details.
Which areas do you serve?
We primarily serve London, Richmond, and Surrey, with experience working at prestigious venues including Syon House and RSA House.
Can you accommodate custom floral designs?
Yes, we specialise in unique designs tailored to your preferences, including statement installations like floral moongates and bespoke colour palettes.
Do you offer workshop experiences?
We provide bespoke floral workshops for groups, covering techniques like wreath-making and flower crowns, perfect for hen dos or creative events.
What's included in your wedding day service?
Full-day support including delivery, setup, and collection of rented items, ensuring your floral displays remain perfect throughout your celebration.
Reviews (5)
Rhiannon D.
Nov 25, 2021
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Johanna flowered our wedding at Bingham Riverhouse, Richmond, in September and we could not have chosen a better florist. Johanna is very experienced, has so many great ideas, and to top it off the loveliest person to work with. She knew what we wanted better than we did and the whole process was completely stress-free. Our flowers were absolutely perfect and we cannot recommend Johanna enough. Thank you!
Gabrielle Coveney
Oct 03, 2021
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Deciding on a florist for my wedding in September 2021 was not easy, however I could not be happier with my decision to choose Johanna Pedrick Flowers. From the moment I first got in contact with Johanna it has been a dream to work together. Johanna is an extremely knowledgeable and experienced wedding florist and her professionalism is second to none.
Johanna was always extremely prompt in replying to my emails despite my wedding being in the middle of a very busy wedding season and very easy going despite me changing my mind on my colour scheme several times. Johanna made the time to visit
Johanna was always extremely prompt in replying to my emails despite my wedding being in the middle of a very busy wedding season and very easy going despite me changing my mind on my colour scheme several times. Johanna made the time to visit
James Ellis
Aug 07, 2021
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Johanna and team did the flowers for our wedding during the Covid period - Johanna was extremely easy to work with, including given it was a new venue for her. Despite my bride and I not being the most clued up about flowers, she made the whole process super easy and informative - the flowers were stunning, and exactly what we had hoped for. Proof in the pudding was the number of compliments we had from guests, and how many of the flowers guests ended up taking at the end of the night (including my brides beautiful bouquet, much to her upset!). Couldnt recommend Johanna more for your wedding
Rebecca Smith
Jul 18, 2021
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Johanna did a fantastic job with the flowers for our micro wedding this year! I'm pretty indecisive, so when asked what I wanted, I gave Johanna a lot of different vague ideas with a general theme of "fresh, bright colours as if they've just been picked from a beautiful country garden". Somehow Johanna knew exactly what I wanted (better than I did!) and the end result was stunning! Not only is she incredibly talented but she was so friendly and lovely to work with. I'd highly recommend Johanna!
Jennifer Yang
Jul 01, 2021
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Johanna created the most beautiful flowers for our wedding day and she could not have been easier or more lovely to work with. From our first contact to the big day, she was always responsive and communicated with us frequently to make sure that we were happy with the end product and ensured that logistics for moving the flowers from one venue to another went smoothly. She is very detailed and passionate about creating bespoke arrangements based on your preferences. I would highly recommend her to anyone who is looking for a florist for a special occasion!
