Business Details
10 Years
experience
Your Trusted Partner for Care Sector Marketing Solutions
Smooth Digital is a specialist digital marketing agency dedicated to the care sector, combining first-hand industry experience with deep digital expertise. Founded in 2016 by Tobi, a former head of healthcare at a global advertising firm, we have spent over a decade helping care businesses grow through targeted marketing strategies. Our team brings enterprise-level technology and innovative approaches to the care industry without the associated costs. We focus on delivering measurable results, whether increasing private client numbers, improving occupancy rates, or attracting skilled carers. Our work is driven by a commitment to care for the brands that care for others, ensuring our clients can maximise their impact in health, social care, and retirement communities.With a proven track record of success, we have become the UK's leading marketing growth partner in the care sector. Our clients consistently report significant improvements in leads, revenue, and operational efficiency. We pride ourselves on transparency, trust, and strategic guidance tailored to the unique challenges of the care industry. By staying ahead of digital trends and leveraging data-driven insights, we help our clients future-proof their businesses. Our services are designed to address the specific needs of care homes, home care providers, healthcare companies, and recruitment agencies. Through targeted campaigns and a deep understanding of audience behaviour, we deliver sustainable growth and long-term partnerships built on mutual success.
Services
Care Home Marketing
Home Care Marketing
Care Recruitment Marketing
Healthcare Marketing
Retirement Living Marketing
Details
- Year established: 2016
Highlights and features
- We have over a decade of experience in care sector marketing.
- Our team provides strategic guidance based on industry-specific insights.
- We consistently deliver measurable results with transparent reporting.
- We combine enterprise-level technology with affordable pricing.
- Our clients report significant increases in occupancy and revenue.
Associations and certifications
- Care Marketing Awards
What people say
Exceeded expectations
Revenue increase
100% occupancy
Measurable results
Industry experts
Services
Care Home Marketing
Targeted digital campaigns to attract private residents and fill beds. We use data-driven strategies to increase visibility and occupancy rates. Our approach combines SEO, paid advertising, and conversion optimisation to deliver measurable results for care home providers.
Home Care Marketing
Bespoke marketing solutions for home care providers seeking growth. Our campaigns focus on local audience engagement and lead generation. We specialise in creating strategies that connect care providers with families requiring domiciliary services across the UK.
Care Recruitment Marketing
Specialist recruitment marketing to attract qualified care professionals. We develop targeted campaigns that highlight employer value propositions. Our strategies help care businesses build strong teams through effective talent acquisition and retention messaging.
Healthcare Marketing
Comprehensive digital marketing for healthcare providers. We create campaigns tailored to private hospitals, clinics, and health tech companies. Our approach focuses on building trust and connecting healthcare providers with patients requiring specialist services.
Retirement Living Marketing
Marketing strategies for retirement communities and housing providers. We help developments connect with future residents through targeted digital campaigns. Our expertise includes creating content that resonates with older audiences and their families.
People
Tobi
Director
Founder of Smooth Digital with a business and digital media background. Former head of healthcare at a global advertising firm. Recognised expert in care sector paid search advertising. Leads strategic operations and industry innovation.
Andrea
Senior Account Director
Experienced marketing professional managing key client relationships. Specialises in developing tailored growth strategies for care sector clients. Ensures campaign effectiveness and client satisfaction across multiple service areas.
Lisa
Head of Sales & Customer Experience
Leads sales and client experience initiatives with focus on care sector needs. Develops partnerships that drive business growth and service innovation. Specialises in creating customer-centric solutions for healthcare providers.
Beth
Associate Account Manager
Supports account management with expertise in digital marketing strategies. Works closely with care sector clients to implement effective campaign solutions. Focuses on delivering measurable results through data-driven approaches.
Sammy
Sales & Marketing Operations Lead
Manages marketing operations and sales processes for care sector clients. Specialises in optimising campaign performance and client acquisition strategies. Ensures efficient delivery of Smooth Digital's marketing services across multiple business areas.
Questions
What care sectors do you specialise in?
We focus on care homes, home care, healthcare providers, retirement living, and care recruitment agencies across the UK.
How do you measure campaign success?
We track occupancy rates, lead generation, conversion rates, and revenue growth with transparent reporting.
Can you help with local marketing?
Yes, we create location-specific campaigns tailored to regional care market needs and audience demographics.
What marketing channels do you use?
We combine SEO, paid search, social media, landing pages, and live chat for comprehensive digital strategies.
How quickly can we expect results?
Clients typically see measurable improvements within 2-3 months, with some achieving full occupancy in 90 days.
Do you offer strategic guidance?
Yes, we provide expert advice based on 11+ years of care sector marketing experience and industry insights.
Reviews (4)
Priyendan Logeswaran
Jan 07, 2021
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Smooth Digital provide exceptional advise and clarity on the issues and solutions to care sector. I would likely recommend anyone interested in growing their care business to check out Smooth Digital's webinars and sponsored podcast - "Tea with Tobi". They provide plenty of free information, rich with implementation strategies anyone can apply straight away.
Bluebird Care Camden & Hampstead
Dec 04, 2017
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The customer service from Smooth Digital has been great. Using their live-chat system has resulted in increased customer and employee engagement meaning a better offering and business growth for our organisation. Thank you to Tobi and the team.
Mjuk Collector
Aug 14, 2017
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The quality and quantity of the leads we have received through Smooth Live Chat has been unrivalled. From an initial investment of just 2,700, we have generated over 20,000 worth of revenue from the Live Chat Leads we have received.
David Marshall
Jun 13, 2017
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I have worked with Smooth digital for the last 2 and a half years, they have lead my online marketing for my gym and fitness portfolio. Tobi and his team do it right, they provide a quality service that increases sales and offer the best customer service, second to none!
