Business Details
16 Years
experience
Your Trusted Hair & Beauty Salon in Hagley Since 2010
Established in 2010 by Fiona Haydon and Nichola Jones, PHINIX Hair & Beauty Salon combines over four decades of collective expertise with a passion for innovation. Our founders, trained under Umberto Giannini and twice finalists in LOral's colour trophy, built a team renowned for technical excellence and client-centric service. We specialise in advanced hair colouring, precision cutting, and organic treatments, using OWAY's ammonia-free products to maintain hair health.Regular team training ensures we stay at the forefront of industry trends, while our Backroom Boutique offers curated fashion pieces. With a focus on creating a welcoming environment, we cater to diverse clients seeking transformative haircare experiences.
Services
Hair Styling
Blondes Smoothing
Keratin Treatment
Organic Colouring
Hair Cutting
Foiling Services
Color Correction
Blow-dry Services
Hair Consultations
Backroom Boutique
Details
- Year established: 2010
Highlights and features
- We offer over 20 years of professional hairdressing expertise from our founders.
- Our team uses organic, ammonia-free OWAY colour treatments for healthier hair.
- Regular training ensures we provide the latest cutting and styling techniques.
- Personalised advice tailored to individual hair types and lifestyles.
- A welcoming, friendly environment with a proven track record of client retention.
What people say
Professional and creative approach
Excellent service
Healthy hair
Friendly atmosphere
Would recommend
Services
Hair Styling
Our expert stylists provide tailored hair solutions, combining creative vision with technical precision. We specialise in modern cuts, colour transformations, and maintenance advice for all hair types. Clients receive personalised product recommendations to maintain salon-quality results at home.
Blondes Smoothing
Advanced blonde hair treatments using BLONDME technology with Integrated Bonding. We create customised ash tones and low-maintenance shades while preserving hair integrity. Our stylists specialise in achieving vibrant results with minimal damage.
Keratin Treatment
Long-lasting keratin treatments transform frizzy hair into smooth, manageable styles lasting 3-5 months. Using KeraSilk technology, we restore hair's natural shine while reducing styling time. Ideal for unruly or damaged hair types.
Organic Colouring
Certified organic hair colouring using OWAY's ammonia-free, eco-friendly products. We offer 100% grey coverage with vibrant, long-lasting results. Our stylists prioritise hair health while delivering modern colour techniques.
Backroom Boutique
Curated fashion boutique featuring exclusive UK and European brands. We offer unique clothing pieces with limited availability, combining classic styles with contemporary twists. Customers enjoy personal shopping assistance alongside salon services.
People
Fiona Haydon
Co-founder/Director
With over 20 years in hairdressing, Fiona specialises in blonde transformations and organic treatments. She ensures PHINIX maintains technical excellence while prioritising hair health through product innovation and team training.
Nichola Jones
Co-founder/Director
Nichola brings 22 years of expertise in precision cuts and colour corrections. She focuses on wearable styles tailored to clients' lifestyles, combining creativity with practicality to deliver maintainable, confidence-boosting hair solutions.
Cassie
Senior Stylist
Senior stylist with 15 years' experience specialising in creative colours and bold cuts. Cassie excels in transforming hair into artistic statements, from vibrant mullets to sharp bobs, with a focus on client confidence.
Nat
Senior Stylist
17-year industry veteran renowned for precision blow-dries and colour expertise. Nat combines technical skill with a friendly approach, ensuring clients leave with polished styles and enhanced self-assurance.
Immy
Trainee Stylist
Apprentice stylist undergoing comprehensive training in cutting, colouring, and client care. Immy brings fresh creativity to the team while mastering foundational techniques under experienced mentors.
Questions
What hair services does PHINIX offer?
We provide full-service hairdressing including colouring, cutting, keratin treatments, and styling. Our stylists specialise in blonde transformations, organic treatments, and precision cuts using OWAY-certified products.
Do you use organic hair products?
Yes, we're one of the Midlands' few salons offering OWAY organic, ammonia-free permanent colour with 100% grey coverage. Our product selection prioritises hair health and environmental sustainability.
What are your opening hours?
We're open Tuesday 9-6, Wednesday & Thursday 9-8, Friday 9-6, and Saturday 9-4. The salon is closed Sundays and Mondays.
How can I book an appointment?
Call us directly at 01562 883388 or visit our website for online booking. We recommend advance reservations for popular stylists and weekend slots.
Is there a boutique at PHINIX?
Yes, our Backroom Boutique features curated fashion pieces from UK and European designers. We offer limited-edition items with regular new arrivals for unique styling options.
Reviews (7)
Julia Hadley
Nov 07, 2021
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Fabulous staff, and fabulous results. The perfect place to put a smile on your face and make you feel like a new woman.
Marie Clarke
Jun 27, 2021
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Positive:Professionalism
A wonderful salon, so pleased with my blonde highlights, Fi is definitely a superwoman with hair!
Services:Hair coloring,Hair styling
A wonderful salon, so pleased with my blonde highlights, Fi is definitely a superwoman with hair!
Services:Hair coloring,Hair styling
Zoe Avey
Dec 20, 2020
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Positive:Professionalism
I have been going to Phinix for over 10 years and I wouldnt go anywhere else! I am always happy with my cut and colour and the product ranges they use are excellent quality. I always leave feeling pampered and relaxed! Such a lovely salon - keep up the good work ladies x
I have been going to Phinix for over 10 years and I wouldnt go anywhere else! I am always happy with my cut and colour and the product ranges they use are excellent quality. I always leave feeling pampered and relaxed! Such a lovely salon - keep up the good work ladies x
Aimz H.
Aug 02, 2020
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Positive:Professionalism
I have been going to Phi Nix for years. Im always so impressed with the service I receive right from the warm welcome when I enter the salon to the high standard cut and colour I always get from Nichola, who is amazing! You will not be disappointed if you choose to go to this salon
I have been going to Phi Nix for years. Im always so impressed with the service I receive right from the warm welcome when I enter the salon to the high standard cut and colour I always get from Nichola, who is amazing! You will not be disappointed if you choose to go to this salon
Dan Jones
Jul 26, 2020
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Phinix, a salon with true customer focus. Even as a Male client, I would have no hesitation in recommending the salon, my girlfriend and I love the products, services and above all, the experience. There's also ample free parking in the high street only a couple of minutes walk to the salon which is an added bonus!
Elle Harper
Aug 27, 2019
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Fantastic salon and wonderful staff! Sacha does my hair amazingly well and will be the only person I ever go to
H.
Oct 15, 2018
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It's really really loud here... Music uncomfortably loud and then staff talking loudly too. I didn't find it to be a relaxing environment unfortunately. I had a pedicure with Dawn which was of a good standard.
