Business Details
16 Years
experience
Hotel Loyalty Program Solutions Belfast
We are a leading customer loyalty provider to hotels, restaurants, and cruise companies with deep roots in the hospitality industry. Founded in 2010 by Steve Risk, a hospitality professional with over 20 years of experience, we specialise in creating branded loyalty programmes that help businesses increase direct bookings, reduce reliance on third-party agents, and foster long-term customer relationships. Our fully managed service combines innovative technology with exceptional support, including a guaranteed 24-hour response for all member and staff enquiries.We empower hospitality businesses to collect meaningful customer data, deliver personalised rewards, and enhance guest experiences through seamless integrations with property management systems and retail partners. Our solutions have generated over 1 million in sales for clients while saving significant commission fees. With offices in Belfast and London, we serve independent hotels and hospitality groups across the UK and beyond.
Services
Loyalty Programme Management
Member Support Services
PMS Integration
Retail Gift Code Redemption
Vantage Loyalty Network
Details
- Year established: 2010
Highlights and features
- We offer 14+ years of hospitality-specific loyalty expertise since 2010
- Our team provides guaranteed 24-hour support for staff and member enquiries
- We deliver seamless integrations with major property management systems
- We enable retail gift code redemptions through partnerships with Amazon and John Lewis
- Our solutions have increased direct bookings by 20% for clients like Fonab Castle Hotel
What people say
Increased direct bookings
Effective loyalty management
Reliable support team
Financial returns evident
Scalable implementation
Services
Branded Loyalty Programmes
We create custom-branded loyalty programmes tailored to hospitality businesses. These platforms enable hotels and restaurants to reward repeat customers through points systems, exclusive offers, and personalised experiences. Our programmes integrate seamlessly with existing operations to help businesses reduce third-party booking commissions while increasing direct reservations and customer retention.
Member Support Services
Our dedicated support team provides 24-hour assistance for loyalty programme members and staff. We handle all enquiries, technical issues, and redemption requests to ensure smooth operation. This service extends to both hospitality businesses and their guests, maintaining high satisfaction levels while allowing internal teams to focus on core operations.
PMS Integration
We offer seamless integration with property management systems to automate loyalty point allocation. This technology ensures accurate tracking of guest spending and instant point accumulation. By connecting loyalty data with guest profiles, hotels can deliver personalised experiences while streamlining administrative processes for front-of-house teams.
Retail Gift Code Redemption
Our platform enables loyalty points redemption through major retailers' gift codes. Partners include Amazon, John Lewis, Waitrose, and Love2Shop. This feature provides guests with flexible reward options while maintaining engagement with hospitality brands. The system supports both digital and physical gift code distribution for enhanced user convenience.
Vantage Loyalty Network
This cross-property loyalty network allows members to redeem points across multiple participating hotels. We manage awareness campaigns through email marketing, social media, and targeted advertising. The network creates new market opportunities for member hotels while offering guests greater flexibility in reward utilisation across different destinations.
People
Steve Risk
CEO
Hospitality industry veteran with 20+ years' experience across major hotel brands including The George Intercontinental, Gleneagles Hotel, and Hilton. Founded Inspire Loyalty in 2010 to address independent hotels' need for cost-effective loyalty solutions that reduce OTA commission dependency.
Diane Duncan
Member Support
Key member of our support team responsible for ensuring smooth operation of loyalty programmes. Provides expert assistance to hospitality staff and programme members, maintaining our 24-hour response commitment through efficient issue resolution and proactive communication.
Agi Clarke
Member Support
Dedicated support specialist handling day-to-day operations of loyalty programmes. Works closely with hospitality clients to ensure their staff and guests receive timely assistance, contributing to our reputation for exceptional service reliability and customer satisfaction.
Valeria Geymonat
Member Support
Experienced support professional managing technical aspects of loyalty programme operations. Focuses on maintaining system functionality and data accuracy while providing clear guidance to hospitality businesses implementing our loyalty solutions.
Terry Kernan
Technical Lead
Technology expert overseeing system integrations and platform development. Ensures our loyalty solutions maintain compatibility with modern hospitality systems while implementing innovative features that enhance programme effectiveness and user experience.
Questions
What loyalty programme plans do you offer?
We provide four tailored plans with varying features including PMS integration and retail gift code options. Details available on our pricing page.
Can you integrate with property management systems?
Yes, we integrate with major PMS platforms to automate points processing and guest data management for seamless loyalty operations.
How do customers earn loyalty points?
Points are automatically awarded through integrated systems when customers spend, or manually via loyalty cards/apps for standalone programme members.
Do you provide member support services?
Yes, our dedicated support team responds to all staff and member enquiries within 24 hours as part of our fully managed service.
What retail redemption options exist?
Members can redeem points for gift codes from Amazon, John Lewis, Waitrose, Love2Shop, and other premium retailers through our platform.
How does Vantage Loyalty Network work?
This cross-hotel programme lets members redeem points across multiple properties while helping participating hotels attract new guests through targeted marketing.
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