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Business Details
24 Years
experience
Your Trusted Part-Time Finance Director Partner
Established in 2002, Three Lines is a specialist chartered accountancy practice dedicated to providing part-time and interim Finance Director services. Our focus lies in delivering strategic financial leadership to ambitious business owners without the cost of a full-time professional. We prioritise cash flow, profitability, and financial resilience, working closely with clients to understand their unique challenges and goals. With over 30 years of hands-on experience supporting SMEs across diverse industries, we transform financial complexity into actionable clarity.

Our approach combines technical expertise with plain-English communication, ensuring clients feel empowered to make informed decisions. As members of the Institute of Chartered Accountants in England & Wales (ICAEW), we uphold the highest professional standards while maintaining a client-centric ethos that values long-term partnerships over transactional relationships.
Services
Part-Time Finance Director Cash Flow Management Profitability Analysis Financial Strategy Business Turnaround Management Accounts Financial Forecasting
Details
  • Year established: 2002
Highlights and features
  • We offer flexible financial solutions tailored to SMEs
  • Our team consists of certified experts with 30+ years of experience
  • We focus on cash flow, profitability, and financial resilience
  • We communicate complex financial concepts in plain English
  • We prioritise long-term partnerships over transactional relationships
Associations and certifications
  • Institute of Chartered Accountants in England & Wales (ICAEW)
What people say
Invaluable advice Fantastic help Timely management information Challenging questions Exceptional Finance Director
Services
Part-Time Finance Director
Our part-time Finance Director service provides strategic financial expertise without full-time costs. We help businesses improve cash flow, manage profitability, and build financial resilience through tailored guidance. Clients benefit from hands-on support in financial strategy development and implementation.
Cash Flow Management
We develop robust cash flow management systems to ensure business financial stability. Our approach includes forecasting, working capital optimisation, and creditor management strategies tailored to your operational needs and growth objectives.
Financial Strategy
We create actionable financial strategies aligned with business goals, focusing on profitability improvement, investment readiness, and sustainable growth. Our expertise covers financial modelling, risk assessment, and performance measurement frameworks.
Business Turnaround
Our turnaround specialists help businesses facing financial distress through comprehensive diagnostics, restructuring plans, and cash flow recovery strategies. We implement practical solutions to restore financial health and operational stability.
Management Accounts
We produce detailed management accounts that drive business decisions, including profit and loss analysis, balance sheet reviews, and key performance indicator tracking to support proactive financial management.
People
David Seaman
Founder / Director
David Seaman is a Fellow of the Institute of Chartered Accountants with 30+ years' experience supporting SMEs. He specialises in transforming financial complexity into actionable strategies for business growth and sustainability.
Questions
What services does Three Lines offer?
We specialise in part-time Finance Director services, cash flow management, profitability analysis, financial strategy, and business turnaround support for SMEs.
How do you differ from traditional accountants?
Unlike traditional accountants, we focus on forward-looking financial strategy rather than compliance work, avoiding tax and statutory filings to concentrate on business growth.
Can you work with existing accountants?
Yes, we collaborate with your current tax advisors or high street accountants, handling strategic financial management while they maintain compliance responsibilities.
What industries do you work with?
We support SMEs across diverse industries, including creative agencies, estate agencies, e-commerce, and manufacturing sectors.
How do you charge for services?
We offer flexible engagement models tailored to client needs, with pricing based on the scope and duration of required financial support.
Do you offer initial consultations?
Yes, we provide a free initial consultation through the ICAEW BAS service to discuss your business's financial challenges and goals.