Business Details
39 Years
experience
Your Trusted Haircare Partner in London
Established in 1987, Headlines Beauty has been a pioneering force in supplying premium salon haircare products across the UK and Europe. Our journey began with a vision to bridge the gap between professional salons and high-quality haircare brands, introducing iconic ranges like KeraCare and Design Essentials to the European market. As a family-run, black-owned business, we combine decades of industry expertise with a deep understanding of textured hair needs, curating products that empower individuals to achieve salon-worthy results at home.Our commitment to innovation led to the creation of in-house brands such as Africare and Afara, formulated with natural ingredients like cupuacu butter to deliver exceptional hydration and shine. With a legacy built on trust, reliability, and a passion for haircare excellence, we continue to serve both retail customers and professional salons, ensuring access to the latest advancements in hair science and styling technology.
Services
Hair Care Products
Salon-Recommended Brands
Subscription Services
Natural Ingredient Formulations
Professional Hair Supplies
Details
- Year established: 1987
Highlights and features
- Family-run business with 35+ years of industry expertise
- Pioneered introduction of leading textured hair brands to Europe
- Salon-recommended products trusted by professionals and customers
- Fast, reliable delivery with no-fuss ordering process
- Innovative formulations using natural ingredients like cupuacu butter
What people say
Superb knowledge
Fast delivery
No-fuss ordering
Salon-quality products
Trusted source
Services
Hair Care Products
We offer a comprehensive range of professional haircare products tailored for textured hair. Our selection includes shampoos, conditioners, and treatments from trusted brands like KeraCare and As I Am. Each product is formulated to enhance natural hair health while delivering salon-quality results at home.
Afara Haircare Line
Our in-house Afara brand features innovative products with natural ingredients like cupuacu butter and coconut oil. These formulations provide intense hydration, reduce frizz, and improve hair elasticity. Designed specifically for coily and textured hair, Afara ensures long-lasting moisture and shine without harsh chemicals.
Salon-Recommended Brands
We distribute exclusive brands trusted by salons across Europe, including KeraCare and Design Essentials. These products meet rigorous professional standards for performance and safety. Our partnerships ensure access to cutting-edge haircare solutions developed by industry experts.
Subscription Services
Our subscription service provides convenient, scheduled deliveries of essential haircare products. Customers receive 10% off their first order and benefit from automated replenishment. This ensures uninterrupted access to favourite products without repeated manual ordering.
Natural Ingredient Formulations
We specialise in products using plant-based ingredients like shea butter, aloe vera, and monoi oil. These natural formulations nourish hair while avoiding synthetic additives. Our focus on clean beauty aligns with growing consumer demand for safe, effective, and environmentally conscious haircare solutions.
People
David Stennett
Founder
David Stennett founded Headlines Beauty in 1987 after working with major American haircare brands. He pioneered the introduction of textured hair products to Europe, building lasting relationships with salons and manufacturers. His vision continues to drive the company's commitment to quality and innovation.
Orlean Stennett
Co-Owner
Orlean Stennett co-leads the family business alongside David, bringing extensive experience in product development and customer relations. Her expertise ensures the company maintains its focus on natural, effective haircare solutions while adapting to evolving market demands and technological advancements.
Questions
What hair types do your products cater to?
Our products are specifically formulated for textured, coily, curly, and wavy hair types, addressing unique hydration and styling needs.
Do you offer professional salon supplies?
Yes, we supply salons across Europe with trusted brands and our own Afara line, meeting professional standards for performance and quality.
Are your products cruelty-free?
All Headlines products are cruelty-free and formulated without animal testing, aligning with our commitment to ethical beauty practices.
What is your return policy?
We offer a 30-day return policy for unopened products. Contact our customer service team for return authorisation and instructions.
Do you provide international shipping?
We deliver across Europe and offer shipping options with tracking for all orders placed through our website.
