Business Details
50+ Years
experience
Your Trusted Auto Dealer in Norwich Since 1909
Duff Morgan has been a cornerstone of the automotive industry since 1909, when Colonel Granville Duff, John Delmar Morgan, and Commander Oliver Locker-Lampson established the company. Originally operating from London's Piccadilly and Norwich, the business played a pivotal role in manufacturing armoured war vehicles during World War I while serving civilian markets in Norfolk. After relocating exclusively to Norwich post-war, the company expanded its offerings to include iconic brands like Ford's Model T, Peugeot, and Opel. As Standard-Triumph's sole distributor in Norfolk post-World War II, Duff Morgan built a reputation for reliability and innovation.In 2014, the acquisition of Castlegate SEAT marked a new era, followed by the introduction of the CUPRA brand in 2019. Today, as part of the Volkswagen Group, Duff Morgan represents SEAT and CUPRA in Norwich, offering models like the Ibiza, Leon, Ateca, and Formentor. Our team combines over a century of automotive expertise with modern service standards, including state-of-the-art servicing facilities, competitive financing options, and a commitment to customer satisfaction. We pride ourselves on adapting to industry changes while maintaining the trust earned over 110 years of service to the Norwich community.
Services
New Cars
Used Vehicles
Servicing
MOT Testing
Finance Options
Details
- Year established: 1909
Highlights and features
- Over 110 years of automotive industry experience
- Manufacturer-trained technicians for SEAT and CUPRA models
- Extensive range of new and used vehicles available
- Competitive financing options through manufacturer partnerships
- 24/7 online vehicle valuation and reservation system
Associations and certifications
- Financial Conduct Authority (FCA)
What people say
Would recommend them
Professional service
Competitive pricing
Excellent customer care
Trusted for generations
Services
New Car Sales
Offering the latest SEAT and CUPRA models with manufacturer warranties and finance packages. Our Product Specialists provide expert guidance on electric/hybrid options and charging solutions. Available for test drives at our Norwich showroom seven days a week. Flexible payment options include deposit contributions and low-interest financing through manufacturer partnerships.
Used Vehicles
Extensive stock of approved used cars and vans at competitive prices. All vehicles undergo rigorous inspections to meet manufacturer standards. Online valuation tools and part-exchange options available. Stock includes multiple brands with transparent pricing and history reports.
Servicing
Manufacturer-standard servicing using genuine parts and diagnostic equipment. Competitive pricing with periodic special offers. Available Monday-Friday with convenient online booking. Technicians trained specifically for SEAT and CUPRA models, ensuring optimal vehicle performance and warranty compliance.
MOT Testing
DVSA-approved MOT testing with experienced technicians. Comprehensive safety checks and defect repairs. Competitive pricing with booking flexibility. Available at our Norwich dealership during regular business hours with no appointment required for visual inspections.
Finance Options
Tailored financing solutions including PCP, HP, and manufacturer-specific packages. Competitive APR rates with transparent terms. Assistance with credit applications and deposit contributions. Partnerships with major lenders ensure optimal financing arrangements for both new and used vehicle purchases.
Questions
What brands does Duff Morgan represent?
We are official dealers for SEAT and CUPRA, offering their complete range of new vehicles and aftersales support.
Can I service non-SEAT/CUPRA vehicles at your garage?
While we specialise in SEAT and CUPRA models, our technicians can perform general servicing and repairs on most vehicle makes.
Do you offer home delivery for purchased vehicles?
Yes, we provide contactless home delivery or click-and-collect options for all vehicle purchases, complying with current guidelines.
What financing options are available?
We offer PCP, HP, and manufacturer finance packages with competitive rates, including deposit contribution schemes and part-exchange options.
How can I check my vehicle's service history?
Contact our aftersales department with your vehicle registration, and we'll provide complete service history records from our system.
Do you support the Motability Scheme?
Yes, we're proud Motability partners offering adapted vehicle solutions with specialist advisory support available seven days a week.
Reviews (6)
David Smithwhite
Jan 17, 2022
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My first and hopefully my last Internet review! My whole Breakdown experience with Cupra and this dealership has been a complete farce to be honest. The service personnel were rude, arrogant and disrespectful from the out set but the straw that broke the camels back was the ultimatum I was given to either collect my car now or loose the hire car at 3 in the afternoon! Leaving me the choice of rearrange plans last minute or having no car! Not the experience I expect from Seat's 'premium' brand nor one I would expect with a car less than 4 months old! Looks like my 'green' hybrid will have to travel
Teneka Cassell
Jan 17, 2022
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I would recommend coming here, twice now Sam Street has looked after me and my purchasing - will definitely recommend Sam to others - he went through everything in great depth and always answers any questions that I have. Thankyou Sam :)
Chris Ablett
Jan 16, 2022
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Sam was fantastic when we were looking for a new car, did everything he could to ensure we got a great deal on my part exchange. Highly recommended to all.
Amy Bedford
Jan 08, 2022
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Absolutely disgusted with the most recent service I recieved. My partner has been bringing his car here for years and only since 2019 things have slowly got worse. SEAT was asked to disgnose a problem with the car - they charged him 105 to 'confirm' that there was a problem - and a further 5 covid charge. They didn't even diagnose the problem. They said that the water pump and cambelt needed changing (the most expensive option). THEN, when I went to collect it, I was told that I was not allowed in the shop as I was mask exempt(!!). They were happy to take nearly a grands worth of money off
Matt Swann
Nov 16, 2021
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Had good service in the past from here, but won't be returning after today. My wife and I are both exempt from wearing a face covering but despite this we were not allowed in the building. I understand this is a private business and they can set whatever rules they choose. We're really sweet on a new Ateca but will have to buy one from further afield solely because of this over zealous policy. A shame.
Stephen Gunton
Oct 30, 2021
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Had a oil change service done only to find that when I got the car home a large patch of oil had developed under the car. Car had to be recovered the next day for them to rectify what turned out to be the oil filter fitted incorrectly. Had to purchase degreaser to clean the drive of the large oil stain, all I got from them was a sorry. I expected more from a main dealer, I might aswell have taken it to bodge and fixit.
