Business Details
50 Years
experience
Your Trusted Partner for Action Sports Distribution Solutions
Shiner Distribution is an international lifestyle and action sports licensee, distributor, and manufacturer with over 40 years of heritage. Founded in 1976, we operate as a third-generation family-owned business, prioritising brand stewardship and tailored strategies for sustainable growth. Our mission is to be the first-choice supplier of action sports and lifestyle goods, driven by product quality and exemplary customer service. Headquartered in Bristol, UK, we maintain warehouses in the Netherlands and California, supported by local sales teams across key markets. Our dedicated design, manufacturing, and logistics teams ensure products meet market trends while adhering to rigorous quality standards.We cultivate long-term relationships with brands and retailers, offering bespoke solutions from product development to global distribution. Our 15-strong marketing team delivers integrated campaigns, while our e-commerce division manages branded websites as sales and marketing tools. With a focus on grassroots engagement, we inspire active lifestyles through curated product ranges for all skill levels. Our commitment to sustainability extends to packaging materials and efficient order fulfillment processes. As a trusted partner, we combine decades of industry expertise with a dynamic, customer-centric approach to maximise brand potential worldwide.
Services
Apparel Distribution
Footwear Distribution
Brand Licensing
International Logistics
E-commerce Solutions
Details
- Year established: 1976
Highlights and features
- We have over 40 years of heritage in action sports distribution.
- Our family-owned business prioritises long-term brand stewardship.
- We operate warehouses in the UK, Netherlands, and USA for efficient logistics.
- Our dedicated sales teams provide local market expertise globally.
- We implement sustainable practices in packaging and operations.
Services
Apparel Distribution
We distribute high-quality action sports apparel globally, working with iconic brands to ensure products align with market trends and consumer needs. Our logistics network guarantees timely delivery across the UK, Europe, and North America. Tailored solutions support retailers from independent stores to multinational chains.
Footwear Distribution
Our footwear distribution covers leading action sports brands, combining market expertise with efficient logistics. Products are curated to suit all skill levels, from beginners to professionals. We ensure compliance and quality through rigorous testing and certification processes.
Brand Licensing
We act as a licensing partner for lifestyle and action sports brands, offering strategic support from product development to retail placement. Our relationships with manufacturers and retailers ensure brands achieve maximum visibility and growth potential in competitive markets.
International Logistics
With warehouses in Bristol, Amsterdam, and Los Angeles, we provide efficient international logistics solutions. Our teams manage customs, compliance, and sustainable packaging to ensure seamless cross-border deliveries for apparel, footwear, and equipment.
E-commerce Solutions
We develop and manage branded e-commerce platforms, ensuring alignment with brand identity and market demands. Our dedicated pick-and-pack facilities handle orders with care, while digital marketing strategies enhance online visibility and sales performance.
People
Charlie Allen
Managing Director
Third-generation leader with decades of industry experience, driving Shiner Distribution's strategic direction while maintaining family values and long-term brand partnerships.
Rich Staite
Operations Director
Oversees global logistics and warehouse operations, ensuring efficient distribution across three continents and implementing sustainable supply chain practices.
Phillip Weston
Sales Director
Manages international sales teams, leveraging market-specific strategies to strengthen relationships with retailers and expand brand presence in key territories.
Vicki Sutherland
Marketing Director
Leads a 15-strong team creating integrated marketing campaigns, managing brand collateral, and developing digital strategies to enhance brand visibility across multiple platforms.
James Edgell
Finance Director
Responsible for financial strategy and compliance, ensuring sustainable growth while supporting operational initiatives across Shiner Distribution's global distribution network.
Questions
What products does Shiner Distribution Distribution offer?
We distribute action sports apparel, footwear, and lifestyle products from iconic brands, catering to all skill levels from beginners to professionals.
In which regions does Shiner Distribution operate?
We operate globally with headquarters in Bristol, UK, warehouses in the Netherlands and California, and sales teams across Europe and North America.
How does Shiner Distribution support brand growth?
We provide tailored strategies including product development, market-specific sales approaches, and integrated marketing campaigns to maximise brand potential.
What logistics services does Shiner Distribution provide?
Our international logistics network ensures timely delivery with warehouses in three continents, sustainable packaging, and customs compliance management.
Can retailers partner with Shiner Distribution?
Yes, we welcome retailers from independent stores to multinational chains. Contact our sales team to discuss partnership opportunities.
Does Shiner Distribution offer e-commerce solutions?
We develop and manage branded e-commerce platforms with dedicated order fulfillment and digital marketing support to boost online sales.
Reviews (1)
Lee Skeet
Oct 03, 2019
Report
Thank you guys for the generous donation of prizes for the first ever St Ives Open skate comp. You made lots of people very happy 😊 thank you
