Label Apeel are an award-winning printer offering flexo and digital print and design of self-adhesive labels. We have an unrivalled reputation for working within the FMCG, retail and beers, wines and spirits sectors and making our clients smile. Our experience and knowledge of what gives labels great shelf appeal is encyclopedia sized. We love to push the boundaries of what's possible with our lovely sticky friends, and if something doesn't exist then we'll invent a way.
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Our Story
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Back in the 1990s, Label Apeel was a label printing business run by the Kellock family. In 2007, after working with his parents and siblings for a number of years, Stuart Kellock bought his parents out of the business and began sailing the ship alone. He had big plans for Label Apeel and was focused on three things only: to deliver on time, excel customer expectations and to give printers a more reputable reputation.
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Research and development is what makes the team jump out of bed in a morning and straight into their lab coats. We're constantly working to find new methods of making inks, presses and material work in the most effective and eye catching way to offer improved shelf-presence. As well as all the latest technology and the strongest team of label experts, which both play a massive part in creating desirable and lovely labels.
Hardware
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Investment in our presses and the team that uses them is an ongoing commitment. The servo driven MPS presses we use are known in the industry as the best flexographic presses and all of our staff have achieved full apprenticeships to use them to greatest effect. We congratulate ourselves everyday on the decision to invest almost 2million in our digital equipment.
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Do you need to know the label information requirements in a certain country? Then we can help. We'll find what it is that will keep you on the shelf and out of the courts. For example, did you know it's illegal to use the word Santa on any product in Finland, without a very expensive license from the Finish government?
Shuck Creative
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We think label design is equally as important as the ingredients inside the packaging. Get it right and the products fly of the shelves. Get it wrong and it'll be left behind gathering dust. 20 years in the industry has given us plenty of time to build a strong opinion on what works and what doesn't in label design, and we've got enviable relationships with some of the country's leading design agencies.
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