Business Details
23 Years
experience
Expert Bra Fitting Specialists North East
Established in 2003, Sadie the Bra Lady has revolutionised lingerie retail through our proprietary bra fitting methodology developed by founder Sadie. With over two decades of industry expertise, we address common fitting issues that affect 80% of women, offering 175 bra sizes and 4,000+ products across lingerie, swimwear and accessories. Our North East stores provide personalized fittings using techniques that prevent posture-related health issues while ensuring optimal comfort. Recognised as Drapers Record's 2010 Lingerie Retailer of the Year, we combine technical precision with extensive product knowledge, maintaining strict quality control across our curated collections.Our team of specialists delivers evidence-based fittings that transform customers' experiences, as evidenced by testimonials describing renewed confidence and comfort. Through continuous staff training and investment in product diversity, we maintain leadership in specialist lingerie retail while operating both physical stores and an e-commerce platform serving customers nationwide.
Services
Bra Fittings
Mastectomy Fittings
Online Shopping
Swimwear Selection
Lingerie Consultations
Delivery Services
Details
- Year established: 2003
Highlights and features
- We offer a patented bra fitting method developed over 20 years
- Our stores stock 175 bra sizes and 4,000+ lingerie products
- Award-winning service recognised by Drapers Record
- Personalised fittings available in 2 North East locations
- Specialist mastectomy fitting service available
What people say
Great service
Worth the journey
Feel like a girl again
Expert fittings
Transformative experience
Services
Bra Fittings
Our patented fitting method ensures perfect bra sizing through expert measurement and posture analysis. Specialists address common fitting issues that cause 80% of women discomfort. The service combines technical precision with personalised advice, transforming customers' lingerie experiences while preventing health problems from improper support.
Mastectomy Fittings
Specialist fittings for post-mastectomy lingerie requirements, offering comfortable, supportive solutions. Our trained consultants provide discreet, empathetic service with access to appropriate product ranges. This service addresses specific needs while maintaining aesthetic appeal and daily comfort requirements for sensitive post-surgery bodies.
Online Shopping
Browse 4,000+ lingerie products through our user-friendly website with secure payment options. The platform maintains detailed product information and size guides developed from 20 years' fitting expertise. Customers access seasonal collections and exclusive ranges while benefiting from our established delivery infrastructure and customer support systems.
Swimwear Selection
Curated swimwear collection featuring extensive sizing from leading brands. Specialists advise on styles that complement different body shapes using fitting expertise developed over two decades. The range includes supportive options for various activities while maintaining fashionable designs across multiple size ranges for inclusive customer access.
Delivery Services
Nationwide delivery network serving online customers with tracked shipping options. The logistics system maintains 48-hour dispatch times while preserving product integrity through specialist packaging. Returns policy accommodates size exchanges with clear instructions, reflecting our commitment to perfect fit outcomes through multiple distribution channels.
Questions
How does your bra fitting service work?
Our patented fitting method combines precise measurement with posture analysis to determine your optimal size, addressing common fitting issues that affect 80% of women.
What brands do you stock?
We carry leading brands including Elomi, Fantasie, Freya, Miraclesuit and Royce, offering 4,000+ products across lingerie, swimwear and accessories categories.
Can I return online purchases?
Yes, we offer 30-day returns for online orders with clear instructions provided, ensuring you achieve the perfect fit through multiple size attempts if needed.
Do you have mastectomy bra options?
Yes, we provide specialist mastectomy fittings and stock appropriate lingerie solutions designed for post-surgery comfort and support requirements.
What sizes are available?
Our range includes 175 bra sizes from 30C to 48DD, with swimwear and lingerie available in sizes 28 to 42 and corresponding cup sizes across multiple brands.
Where are your physical stores located?
We operate two North East locations in Consett and Sunderland, offering in-person fittings while maintaining nationwide online service through our e-commerce platform.
Reviews (6)
Louise Mulholland - Kirton
Jul 18, 2021
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I visited the Sea Road store last week - and felt very pressured to buy the only bra they had in my size, comments from the alleged fitter made me feel under intense pressure to buy it , even though it wasn’t the style or colour I asked for… nor the shape I wanted. I went to return it today and found the same lady to be incredibly rude and severely… lacking in customer service skills. I initially was refused a refund but she relented “ from the goodness of her heart” However the refund was minus £5 due to the fitting !!! I find that also astounding to be charged
Angela Dale
Jun 14, 2021
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Excellent service and advice from the fabulous lady at the Sea Road store on Friday 11/6.. not worn a ‘good’ bra since my Breast Cancer operation in fear of feeling uncomfortable. Was fitted with care and concern - thank you 🙏🏼💞
Milhouse Van-Houten
Nov 07, 2020
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Not a very pleasant experience - rang up and explained that I'm a new mother who is breastfeeding so was in desperate need of a new bra and fitting - asked if they would still do bra fittings with COVID-19 restrictions, was told yes, and was made an appointment for a free bra fitting at Consett branch. Went along and was met by a very rude woman who told me that it was pointless for me to have a fitting to buy other bras as they didn't do nursing bras, and that it would 15 for a bra fitting! 10 mile journey in car totally wasted.
Fiona Sanderson
Jun 13, 2020
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Fantastic as always - lovely member of staff and a safe environment - I've shopped with Sadie for years but this was my first trip to Consett - it was an excellent experience and 2 sets of lovely underwear purchased which I'm delighted with.
Gaynor Dos Santos
Jan 04, 2019
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Today I went to the shop in consett , I have to say the service was brilliant. I had put on a lot of weight and I knew my bust was larger so the lovely lady sorted me out with 3 bras , I feel so much better in them and they fit perfect , It took no more that 20 minutes to be served I would highly recommend this shop .
Angela Foster
Mar 13, 2015
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Only place i buy bras.. Got a new sports bra n fits lovely...Consett shop is fabulous.lovely ladies...I hate buying bras but its never a trauma here xx
