Digital Willow

Business Details

Your Digital Growth Partner in London

At Digital Willow, we specialise in transforming complex marketing challenges into clear, results-driven strategies for businesses with intricate decision-making processes. Our expertise spans marketing automation, SEO, PPC management, and data-driven campaigns, tailored to industries requiring nuanced engagement strategies. With over a decade of experience, we combine technical proficiency and creative insight to deliver measurable growth for B2B SaaS, financial services, and automotive sectors.

Our team prioritises client-centric solutions, leveraging AI and martech tools to optimise efficiency while maintaining transparency. Recognised for our adaptability and forward-thinking approach, we focus on long-term partnerships that evolve with emerging trends and client needs.

Services

Marketing Automation Digital Marketing Audit PPC Management SEO Services Lead Generation Programmatic Advertising Video Marketing Reputation Management Social Media Marketing Data Mining

Highlights and features

Specialise in complex B2B marketing strategies for high-consideration purchases
Combine AI-driven insights with human expertise for optimal campaign performance
Proven track record with 10+ years of measurable client success stories
Transparent reporting with actionable analytics and ROI-focused recommendations
Certified Google Partners with expertise across major martech platforms

Associations and certifications

Google Partner

What people say

Tripled lead generation Exceptional ROI delivery Proactive problem-solving Industry-leading expertise Long-term partnership success

Website

Update Listing

Services

Marketing Automation

We implement advanced marketing automation solutions to streamline lead nurturing and improve conversion rates. Our specialists create custom workflows that integrate CRM systems, email marketing, and behavioural tracking to deliver personalised customer journeys. By combining technical implementation with strategic planning, we help businesses reduce manual processes while maintaining high engagement levels across multiple touchpoints.

PPC Management

Our PPC management services focus on maximising ROI through strategic bid management and campaign optimisation. We specialise in Google Ads, Microsoft Advertising, and programmatic platforms, creating data-driven campaigns that target high-intent audiences. Our approach combines keyword research, competitor analysis, and conversion tracking to deliver measurable results while maintaining budget efficiency across evolving digital landscapes.

SEO Services

We develop comprehensive SEO strategies that combine technical audits, content optimisation, and AI search readiness. Our approach covers on-page optimisation, backlink building, and local SEO to improve organic visibility across traditional and emerging search platforms. We focus on creating user-centric content that aligns with search intent while maintaining technical excellence for improved search engine rankings.

Lead Generation

Our lead generation services combine data mining, targeted outreach, and conversion funnel optimisation to deliver qualified prospects. We implement both inbound and outbound strategies tailored to complex B2B sales cycles, using account-based marketing and automated nurturing programs. Our approach ensures alignment between marketing efforts and sales objectives for improved conversion rates.

Programmatic Advertising

We manage programmatic advertising campaigns across CTV, DOOH, and display networks using data-driven targeting strategies. Our services include media planning, real-time bidding optimisation, and cross-channel campaign management. We focus on delivering measurable results through transparent reporting and strategic platform selection while maintaining brand safety and campaign efficiency.

People

Amber Williamson

CEO

With over 15 years in digital marketing, Amber leads strategic direction at Digital Willow. She specialises in B2B growth strategies and has driven successful campaigns for global brands across financial and technology sectors.

Clare

Senior Strategist

Clare manages key client relationships and campaign execution. Her expertise in data-driven marketing has delivered measurable growth for clients in competitive B2B markets over the past eight years.

Questions

What industries do you specialise in?

We focus on high-consideration B2B sectors including SaaS, financial services, and automotive industries requiring complex marketing strategies.

How do you measure campaign success?

We use data-driven KPIs aligned with business objectives, including conversion rates, ROI metrics, and customer acquisition costs with transparent reporting.

Are you certified Google Partners?

Yes, we've maintained Google Partner status for over 11 years with proven expertise in search advertising platforms.

How do you handle international SEO?

Our international SEO services include hreflang implementation, multilingual keyword research, and localised content strategies across global markets.

What marketing automation platforms do you use?

We work with ActiveCampaign, HubSpot, and other major platforms, recommending solutions based on client needs and budget requirements.

Can you help with both B2B and B2C campaigns?

While we specialise in B2B marketing with complex decision journeys, we also manage select B2C campaigns requiring strategic nurturing processes.

Reviews (6)

Write a Review

Jenny Marshall

Dec 15, 2021 Report

Dave and the team were so professional to work with. Open Age is a charity working 4500+ people over the age of 50, some of whom can be vulnerable so it was imperative we had someone that adapted to suit the requirements of our members. He and his team were patient, accommodating and really were a pleasure to work with and we at Open Age would recommend them without a shadow of a doubt. Hope to work with him and the team again in the near future.
Jenny, Head of Member Experience at Open Age

Gillian Hugo

Oct 20, 2021 Report

So happy with their work! Lovely to work with, responsive, great ideas and strategies that work. They significantly increased conversions, calls and ultimately really boosted our client acquisition! Would highly recommend.

Kristin Grady Olinyk

Sep 14, 2021 Report

The dream team! Extremely knowledgeable, responsive and collaborative. They have helped us hit our goals and and far beyond. We love what they bring to the table--great partnership. Highly recommend!

Finance Isle Of Man

Jun 01, 2021 Report

Digital Willow offered a suite of digital support throughout Captive Insurance Isle of Mans digital campaign, enabling us to reach a highly targeted global audience across platforms and exceeded many targets. We loved working alongside the team and very much benefited from their digital expertise in all aspects of the campaign, the whole process very much felt like a collaboration.

Mike Batey

Apr 15, 2021 Report

Positive:Professionalism,Quality,Responsiveness,Value
Great team to work with - responsive, professional and creative. Highly recommend

Isle Of Man For Life

Apr 14, 2021 Report

The campaign has been a great success, and Amber and her team at Digital Willow have provided a first class, professional service. Always listening and flexible to customer needs, we would have no problem in recommending them going forward.