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14 Years
experience
Creative Digital Marketing Services in Hull
Founded in 2012, sobananapenguin is a Hull-based creative agency specialising in digital marketing, copywriting, and graphic design. Our team combines expertise in strategic content creation with a passion for storytelling to help businesses across the UK grow their online presence. With a background in Art History and diverse industry experience, our founder Rich Sutherland has cultivated a reputation for delivering engaging web copy, social media campaigns, and branding solutions tailored to each client's unique needs.

We pride ourselves on transparency, responsiveness, and a client-centric approach that prioritises measurable results. Our services extend beyond traditional marketing to include SEO optimisation, email campaigns, and visual identity development, ensuring comprehensive support for businesses seeking to strengthen their digital footprint. By maintaining a small but highly skilled team of freelancers and partners, we offer both flexibility and specialist expertise across multiple disciplines.
Services
Digital Marketing Copywriting Social Media Management Graphic Design Branding SEO Services Email Campaigns Web Design Photography Video Production
Details
  • Year established: 2012
Highlights and features
  • We offer 12 years of experience in digital marketing and copywriting
  • Our team consists of certified specialists in multiple disciplines
  • We provide transparent pricing with clear value propositions
  • We combine local knowledge with national service capabilities
  • We deliver tailored solutions for diverse industry sectors
What people say
Creative approach Effective solutions Friendly team Timely delivery Measurable results
Services
Digital Marketing
Our digital marketing services combine strategic planning with creative execution to enhance brand visibility across online platforms. We develop tailored campaigns that integrate SEO, social media, and content marketing to drive targeted traffic and improve conversion rates. With expertise in both organic and paid strategies, we help businesses establish a strong digital presence that aligns with their commercial objectives.
Copywriting
Professional copywriting services that transform business messages into compelling content across multiple formats. We craft website copy, blog posts, press releases, and marketing materials that engage audiences while maintaining brand consistency. Our approach combines persuasive writing techniques with SEO best practices to ensure content both resonates with readers and performs well in search rankings.
Social Media Management
Comprehensive social media management covering content creation, scheduling, and audience engagement across major platforms. We develop strategic posting schedules, create visually appealing content, and monitor interactions to build brand communities. Our services include analytics reporting and targeted advertising campaigns to maximise social media ROI for businesses of all sizes.
Graphic Design
Creative graphic design solutions that enhance brand identity through visual communication. We produce marketing materials ranging from logos and brand guides to promotional items and signage. Our design process focuses on creating visually cohesive assets that align with brand messaging while capturing audience attention across both digital and print mediums.
Branding
Strategic branding services that establish cohesive brand identities across all touchpoints. We develop comprehensive brand guidelines covering visual elements, tone of voice, and messaging frameworks. Our approach ensures consistent brand representation through logo design, colour palettes, typography systems, and application guidelines that maintain brand integrity across marketing channels.
People
Rich Sutherland
Founder
Rich Sutherland founded sobananapenguin in 2012 after a career spanning arts, marketing, and event management. With an Art History background and experience in theatre and design agencies, he brings creative insight and strategic direction to the business while maintaining hands-on involvement in client projects.
Questions
What digital marketing services do you offer?
We provide comprehensive digital marketing services including SEO optimisation, social media management, content strategy, email campaigns, and online advertising tailored to each client's specific needs.
How much does copywriting cost?
Our copywriting services start at £12 + VAT per 100 words, with pricing adjusted based on project complexity and specific requirements while maintaining transparent pricing structures.
Do you work with businesses outside Hull?
Yes, while based in Hull we work with clients across the UK through direct collaboration and partnerships with other marketing agencies nationwide.
What design services are available?
Our design services include logo creation, brand guides, marketing materials, promotional items, and signage with both digital and print applications to support comprehensive brand representation.
How do you handle social media management?
We offer daily posting, content creation, audience engagement, and analytics reporting with optional monthly performance reviews to ensure effective social media strategy implementation.
Reviews (7)
Daniel Johnson
Aug 19, 2021 Report
Positive:Professionalism,Quality,Responsiveness,Value
I wish I could give more than five stars, fantastic turnaround, very pleased with the end results, creating content for my website which I could not have done myself, making sure the content was keyword and seo focused, Thank you for your excellent work
Vip Creative
Apr 24, 2021 Report
Rich is not only a straight up LEGEND (yes we said it ) He is also amazing at what he does. He's taken our social media to the next level and from the back of this, we have seen a massive improvement in our interactions and even an increase in customer queries. Rich took the time to listen to us and get to understand our business. He helped us develop a strategy and now he has taken over and has given us the complete piece of mind that our social media and blog content will be frequent and engaging. Thanks Rich!
Andrew Hill
Jan 25, 2021 Report
Working with So Banana Penguin has been a fantastic experience. Rich has created great content and is alway 100% reliable, meets deadlines and generally ticks every box. A pleasure to deal with as well. I wouldn't hesitate to recommend So Banana to anyone looking for a great copywriting service or social media management.
Aaron Gilmore
Jan 09, 2021 Report
Positive:Professionalism,Quality,Responsiveness,Value
Having worked with RIch for 2 years it has been an excellent journey and Rich has been an excellent asset to our company and team here at TreyBridge, he has written in my language and has understood our vision as a business and helped us improve our online presence along with our social media. Thank you Rich and long may it continue.
Judith Moore
Dec 30, 2020 Report
Positive:Professionalism,Quality,Responsiveness,Value
Rich and the team can't do enough for their clients. The SME I worked for used Sobananapenguin for lots of its marketing media and we were consistently delighted with the service.
Lee Green
Oct 21, 2020 Report
Sobananapenguin take care of our Social Media channels (AIRCO Training) and we are delighted with their service. Rich@ sobananapenguin takes the time and energy to understand your voice and make each post delightfully authentic.
Platt Creative
Aug 26, 2020 Report
Positive:Professionalism,Responsiveness
Great copywriting forms the basis of all good design and combined with creative ideas and strategy it can help get your brand out there. I'm a graphic designer who has worked with Sobananapenguin for a number of years and their creative content has been instrumental in the development of a lot of my design work.