Business Details
13 Years
experience
Emergency
services
Your Trusted PR Partner in Sheffield
Established in 2013, Agent Public Relations was founded by Abby Worsnip and Iain Greenhalgh to deliver national-standard public relations to regional clients across Sheffield, South Yorkshire, and North Derbyshire. Our expertise stems from decades of combined experience in journalism, central government, in-house PR roles, and agency work, supported by formal qualifications in journalism and digital media. We specialise in media relations, crisis management, social media strategy, and copywriting, helping businesses enhance their profiles through proactive and reactive communications. Our team's deep understanding of media dynamics enables us to secure national coverage while maintaining a localised, client-centric approach.We have successfully managed high-profile crisis communications, content creation, and digital media campaigns, earning trust through consistent, results-driven service. Clients benefit from our hands-on ownership model, ensuring direct access to senior strategists with proven industry insights. Our track record includes supporting engineering firms, legal practices, educational institutions, and startups, demonstrating versatility across sectors. By integrating traditional PR methods with modern digital strategies, we provide comprehensive solutions tailored to each client's unique needs. Our commitment to excellence has solidified our reputation as a leading PR agency in the region.
Services
Media Relations
Crisis Management
Social Media
Copy Writing
Digital Media Consultancy
Content Creation
Publicity Campaigns
Reputation Management
Media Training
Strategic Communications
Details
- Year established: 2013
Highlights and features
- We offer 11 years of regional PR expertise with national media connections
- Our team includes former journalists with sector-specific qualifications
- We provide hands-on crisis management support during critical situations
- We deliver tailored media strategies for engineering, legal, and education sectors
- Our owner-managed structure ensures direct access to senior strategists
What people say
Proactive media engagement
Effective crisis management
Sector-specific expertise
Personalised attention
Proven results
Services
Media Relations
We cultivate journalist relationships to secure strategic media placements. Our approach combines sector knowledge with media insights to position clients as industry experts. Clients benefit from increased visibility through targeted press campaigns and reactive media support.
Crisis Management
Our team develops tailored crisis communication strategies to safeguard client reputations. We provide 24/7 support during critical situations, managing media inquiries and internal communications. Our experience spans national reputation crises across various industries.
Social Media
We create integrated social media campaigns aligned with business objectives. Services include platform selection, content creation, and performance analytics. Our approach balances brand consistency with platform-specific engagement tactics to maximise digital impact.
Copy Writing
Our professional writing services cover websites, press releases, and marketing materials. We ensure tone consistency across all communications while maintaining grammatical precision. Clients receive sector-appropriate content tailored to target audiences and media requirements.
Strategic Communications
We develop comprehensive communications strategies integrating traditional and digital channels. Services include media training, campaign planning, and measurement frameworks. Our approach ensures consistent messaging across all stakeholder interactions while adapting to evolving business needs.
People
Abby Worsnip
Co-Founder
With journalism and digital media qualifications, Abby specialises in media strategy and crisis communications. She has over 15 years' experience in PR, combining editorial insight with strategic planning to deliver impactful campaigns for regional and national clients.
Iain Greenhalgh
Co-Founder
Iain brings extensive government and corporate communications experience. His expertise in strategic messaging and media relations complements Abby's operational focus. Together they lead client strategy, ensuring delivery of measurable PR outcomes through their combined 30+ years in the industry.
Questions
What PR services do you offer?
We provide media relations, crisis management, social media strategy, copywriting, and strategic communications planning tailored to business needs.
How do you handle crisis situations?
Our crisis team develops immediate response strategies, manages media inquiries, and coordinates internal communications to protect client reputations during critical periods.
Which industries do you work with?
We serve engineering, legal, education, property, and professional services sectors, with experience across manufacturing and public sector organisations.
Can you help with digital media?
Yes, we offer social media strategy, content creation, and digital platform consultancy to complement traditional PR activities.
How do you measure PR success?
We track media coverage, sentiment analysis, engagement metrics, and business outcomes through regular reporting aligned with client objectives.
Do you work with startups?
We support startups with profile-building campaigns, media positioning, and strategic communications to establish market presence effectively.
