Business Details
37 Years
experience
Your Automotive Marketing Partner in Sheffield
Established in 1989, we are a dedicated automotive marketing agency with over three decades of industry expertise. Our omnichannel strategies enhance customer journeys across all touchpoints, delivering measurable results for car, van, truck, and motorcycle dealerships nationwide. Built on trust and innovation, our client relationships prioritise tailored solutions that drive sales and brand growth. Recognised as a multi-award-winning agency, we combine creative excellence with data-driven insights to maximise ROI for our partners. Our team of specialists works collaboratively to develop integrated campaigns, from virtual showroom events to digital advertising, ensuring clients stay ahead in a competitive market.With a 94% client re-booking rate for our showroom events, our proven track record speaks for itself. We invest in cutting-edge technology like our MB Event Platform, which delivers qualified appointments and converts leads efficiently. Our compliance with GDPR, FCA, and ASA standards ensures all marketing materials meet rigorous regulatory requirements. As a Google-accredited agency, we leverage advanced digital tools to optimise campaign performance. With offices in Sheffield and Coventry, we serve automotive clients across the UK, combining local market knowledge with national reach.
Services
Car Dealer Showroom Events
AutoClik for Used Cars
Paid Social Campaigns
Smart SMS Marketing
Email Marketing
Video Marketing
eCRM Solutions
YouTube Advertising
Google Search & Display
Facebook Advertising
Details
- Year established: 1989
Highlights and features
- We have over 30 years of dedicated automotive marketing experience.
- Our team is Google Ads certified for digital advertising excellence.
- We offer data-driven marketing solutions with measurable ROI.
- We provide compliance expertise with FCA, ASA, and GDPR regulations.
- Our award-winning platform generates qualified appointments with 67% conversion rates.
Associations and certifications
- Google Partners
- Information Commissioner's Office (ICO)
What people say
Award-winning
Results-driven
Client satisfaction
Data-driven technology
Exceeded sales targets
Services
Car Dealer Showroom Events
Our MB Event Platform creates immersive online car showroom experiences with car configurators. Customers customise vehicles while dealers receive qualified appointments. The system uses abandoned cart emails and real-time analytics to maximise conversions. This solution has helped clients exceed sales targets by 12% in challenging markets.
AutoClik for Used Cars
This semi-automated solution promotes new and used car stock in Google search results. By targeting in-market buyers searching for specific vehicles, dealers achieve maximum ROI with minimal investment. The platform integrates with dealership websites to showcase live stock feeds to potential buyers.
eCRM Solutions
Our bespoke eCRM system manages customer communications throughout their journey. From purchase follow-ups to service reminders, we create targeted campaigns that enhance brand loyalty. The system tracks interactions across multiple touchpoints to improve customer retention and new vehicle sales.
Google Search & Display
Our Google-accredited team creates cost-effective PPC campaigns for automotive dealers. Using smart keyword targeting across search and display networks, we generate quality leads while optimising budget allocation. The service includes performance tracking and ROI analysis for continuous improvement.
Video Marketing
We produce dynamic video content for YouTube, digital TV, and social media platforms. Our campaigns promote vehicle offers and brand awareness through targeted advertising. Videos integrate with email marketing and website content to create cohesive multi-channel campaigns.
People
Simon C
Managing Director
Leading the agency since 2002, Simon brings extensive media and automotive expertise. He oversees strategic direction and client relationships, ensuring delivery of innovative marketing solutions that drive dealership success.
Neale E
Chairman
With automotive industry experience since 1995, Neale provides strategic leadership. His deep understanding of dealership needs shapes our marketing solutions, maintaining our position as a trusted partner for automotive clients.
Justin B
Company Director
Handling finance and operations since 1991, Justin ensures regulatory compliance and business growth. His long-term industry perspective helps maintain our financial stability while supporting client success.
Greg W
Creative Director
Leading our design team, Greg creates award-winning automotive marketing materials. His focus on response-driven creative ensures campaigns stand out while meeting dealership sales objectives through effective visual communication.
Jon G
Digital and Data Insights Director
Specialising in data analytics, Jon optimises digital campaigns using performance insights. He develops strategies that convert website visitors into sales leads, leveraging technology to improve marketing effectiveness for dealership clients.
Questions
What automotive marketing services do you offer?
We provide omnichannel solutions including virtual showroom events, digital advertising, video marketing, eCRM systems, and data-driven campaigns tailored to automotive dealerships.
How do your showroom events increase car sales?
Our MB Event Platform generates qualified appointments through car configurators and abandoned cart recovery, achieving 67% lead conversion rates with real-time performance tracking.
Are you experienced in automotive marketing?
With 30+ years of automotive marketing expertise since 1989, we've helped dealerships sell more vehicles through innovative solutions that combine industry knowledge with digital innovation.
Do you handle marketing compliance?
Yes, our team ensures all campaigns meet FCA, ASA, and GDPR regulations, with dedicated account managers trained in automotive advertising compliance requirements.
How do you measure campaign effectiveness?
We provide detailed analytics with live dashboards tracking key metrics like appointment conversions, lead quality, and ROI across all marketing channels.
What areas do you serve?
We operate nationwide across the UK, supporting automotive clients from our Sheffield headquarters and Coventry office with local market expertise.
Videos
Reviews (7)
Paul Davids
Dec 12, 2021
Report
Positive:Professionalism,Responsiveness
Professional, courteous and a pleasure to work with. always at the top of their game and have a game plan to stay ahead of the competition. looking forward to working with you guys again.
Professional, courteous and a pleasure to work with. always at the top of their game and have a game plan to stay ahead of the competition. looking forward to working with you guys again.
Angela Jemison
Dec 09, 2021
Report
Whilst the wider marketing team have been working with MB for some years now, myself and the Head of Marketing have had the pleasure of working closely with the MB team on some exciting brand projects throughout 2021. From the initial concept and brief, to strategy planning, campaign delivery and insight review, the team have been a fantastic support throughout. Their knowledge of automotive and the digital landscape is superlative, and from a creative perspective they have always delivered. Thanks to all the MB team who have supported us and we look forward to working with you on future projects
Paul Hart
Oct 21, 2021
Report
We are a independent commercial dealership and were struggling with getting our stock seen and our advertising to a quality standard. Bringing Simon and MB Advertising on board was one of the best decision's we have made... they are a wonderfully professional company with creative, innovative ideas and focused effective solutions to all advertising and marketing needs. I could not recommend this company more.
Andrew Drinkel
Oct 20, 2021
Report
I have worked with the team at MB Advertising for many years and the level of service we have received has been outstanding. They are always ahead of the curve with current marketing solutions and offer a non biased approach. We spend a large amount on marketing and MB manage this is a professional manner giving the upmost confidence that we are making the right decisions with our marketing spend.
Michael Thomas
Sep 23, 2021
Report
Positive:Professionalism,Quality,Responsiveness,Value
Professional outfit who we have had the pleasure of doing business with for over 10 years. Authentic, genuine experts in marketing.
Professional outfit who we have had the pleasure of doing business with for over 10 years. Authentic, genuine experts in marketing.
Rebecca Elvidge
Sep 21, 2021
Report
I have been dealing with MB for many years and there service and professionalism has been fantastic. I would recomend them to anyone.
Chris Elvidge
Chariman Sherwoods Motor Group
Owner Sixthgear Solutions
Chris Elvidge
Chariman Sherwoods Motor Group
Owner Sixthgear Solutions
Fj Chalke & Vale Motors
Sep 16, 2021
Report
Positive:Professionalism,Quality,Responsiveness,Value
MB Advertising & Marketing have been an excellent partner for our business over many years and continue to offer a great service! Their valuable advice and expertise is second to none. A great team of people with great work ethics, a pleasure to work alongside!
MB Advertising & Marketing have been an excellent partner for our business over many years and continue to offer a great service! Their valuable advice and expertise is second to none. A great team of people with great work ethics, a pleasure to work alongside!
