Business Details
20 Years
experience
Expert Alloy Wheel Refurbishment Services Coventry
Established in 2006, Alloy Wheel Refurbishment UK operates from a state-of-the-art 11,000 sq ft facility in Coventry, combining 25 years of industry expertise with cutting-edge technology. We specialise in alloy wheel refurbishment, diamond cut finishes, and powder coating, serving clients nationwide through a dedicated logistics network. Our commitment to quality is evidenced by a rigorous multi-stage process, including eco-friendly chemical stripping, precision repairs, and OEM-matched finishes.We maintain a 12-month guarantee on painted and powder-coated wheels, alongside bespoke services like caliper painting and tyre sales. Our team prioritises customer satisfaction through competitive pricing, same-day services where possible, and transparent communication throughout the refurbishment journey.
Services
Alloy Wheel Repair
Diamond Cut Finishes
Powder Coating
Caliper Painting
Tyre Sales
Details
- Year established: 2006
Highlights and features
- 25 years of specialist alloy wheel refurbishment expertise
- Same-day service available for urgent requirements
- 12-month guarantee on painted and powder-coated wheels
- Nationwide courier network for convenient collection/delivery
- Bespoke finishes including carbon fibre and chrome applications
What people say
Outstanding Customer Service
Superb job quality
Competitive pricing
Professional service
Highly recommended
Services
Alloy Wheel Repair
Specialist refurbishment of damaged alloy wheels using precision techniques to repair cracks, buckles, and scuffs. Our process includes chemical stripping, vapour blasting, and structural repairs to restore wheels to OEM standards. Customers benefit from extended wheel lifespan and maintained vehicle aesthetics.
Diamond Cut Finishes
Advanced lathe-based diamond cutting for mirror-polished wheel surfaces. This technical process removes minimal material while achieving showroom-quality finishes. Ideal for modern vehicles seeking premium aesthetic enhancements with durable, long-lasting results.
Powder Coating
Eco-friendly powder coating application for durable, chip-resistant wheel protection. Our system matches OEM colours and withstands harsh environmental conditions. The process combines environmental responsibility with enhanced wheel longevity and visual appeal.
Caliper Painting
High-temperature caliper painting using heat-resistant primers and UV-protected lacquers. This in-situ process revitalises brake components without disassembly, offering both aesthetic improvements and corrosion protection for enhanced vehicle appearance.
Tyre Sales
Supply and fitting of premium tyre brands including Michelin and Continental. Services include while-you-wait balancing, tyre pressure monitoring system checks, and professional fitting. Customers receive matched wheel-tyre solutions with expert technical support.
Questions
What areas do AWRUK serve for wheel refurbishment?
We serve the East Midlands, West Midlands, Worcester region, Staffordshire, and Warwickshire, with nationwide courier collection available for multiple wheel sets.
What guarantees do you offer on wheel refurbishment?
We provide 12-month guarantees on painted and powder-coated wheels, 3-month guarantees on diamond cut finishes, with terms detailed on our website.
Can you repair severely damaged alloy wheels?
Yes, our specialists repair cracks, buckles, and scuffs using structural repair techniques while maintaining wheel integrity and safety standards.
Do you offer same-day wheel refurbishment services?
Same-day service is available for select repairs - please contact our team to discuss your specific requirements and timeline.
What payment methods does AWRUK accept?
We accept major debit/credit cards and bank transfers. Payment options will be confirmed during your service quotation process.
Can you match original manufacturer wheel finishes?
Yes, we replicate OEM processes and match factory colours using our specialist paint systems for authentic results.
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Reviews (6)
Lloyd Holmes
Jan 06, 2022
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Positive:Professionalism,Punctuality,Quality,Value
Never used this company before, but very happy with the service they provided. Did exactly what they said they would do, for the price quoted, and ended up with 13 year old wheels looking brand new! Very professional.
Never used this company before, but very happy with the service they provided. Did exactly what they said they would do, for the price quoted, and ended up with 13 year old wheels looking brand new! Very professional.
Alan Barnes
Dec 30, 2021
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Positive:Quality
Had a wheel that needed a refurb which was diamond cut.Did the job in a few days which looked like new when i collected. Many thanks.Would definitely recommend alloy wheel refurbishment again.
Had a wheel that needed a refurb which was diamond cut.Did the job in a few days which looked like new when i collected. Many thanks.Would definitely recommend alloy wheel refurbishment again.
Ian Elliott
Nov 06, 2021
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Positive:Professionalism,Punctuality,Quality,Value
The 2 refurbished wheels looked like new when first fitted to the car. 4 months later they still look like new. The quality of the work was exceptional and good value for money.
Service:Painting
The 2 refurbished wheels looked like new when first fitted to the car. 4 months later they still look like new. The quality of the work was exceptional and good value for money.
Service:Painting
A. Madni
Oct 28, 2021
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There work might be good... But this goes to customer services.......
" The appended review was written for their services and I received a call today from their owner who agreed that his team was not professional and should not have charged me for something they did not inform me of. He offered to do the job with discount for the price which I has already paid for. Told him that would not be able to come to his place due to travel and once I have had the service re-done by them will update the review again. Till then I revised my * rating from 1 to 2 for a customer call back". I had oxidised
" The appended review was written for their services and I received a call today from their owner who agreed that his team was not professional and should not have charged me for something they did not inform me of. He offered to do the job with discount for the price which I has already paid for. Told him that would not be able to come to his place due to travel and once I have had the service re-done by them will update the review again. Till then I revised my * rating from 1 to 2 for a customer call back". I had oxidised
Barry Moyse
Sep 16, 2021
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I was apprehensive about leaving my car with them for 3 of 4 days because of bad experiences I have had over the years with garages etc. My fears were ill founded on this occasion, as when I collected my car it was as I left it, clean without new damage. The bonus was my wheels had been removed, powder coated and refitted.The quality of the powder coating work is brilliant. At last I have found a professional company that take pride in their work and do a total great job. Thanks AWR
