Business Details
16 Years
experience
Your Trusted Partner for Group Cruise Planning Solutions
Established in 2010, Cruise for Groups specialises in tailored group cruise solutions, leveraging over two decades of combined expertise from our leadership team. We partner with leading cruise lines to negotiate exclusive group benefits, including flexible booking policies with no minimum passenger requirements. Our dedicated team provides end-to-end support, from itinerary planning to marketing assistance, ensuring seamless experiences for group organisers and participants. Recognised as industry leaders, we sponsor travel awards and contribute to trade publications while maintaining memberships with Worldchoice Plus and The Travel Trust Association.Client testimonials highlight our exceptional service, with feedback praising our ability to deliver unforgettable experiences from Norways Northern Lights to Egypts Nile Cruises. Our offices in Wiltshire serve as the hub for managing complex group logistics, offering ship familiarisation visits and bespoke cruise-and-stay packages. We operate under ATOL protection when acting as tour operators, providing financial security for our clients bookings.
Services
Group Cruise Planning
Bespoke Packages
Group Benefits Negotiation
Ship Familiarisation Visits
Marketing Support
Details
- Year established: 2010
Highlights and features
- We offer a NO MINIMUM NUMBER policy for group bookings
- Our team partners directly with key cruise line operators
- We provide FREE marketing support for group organisers
- Leadership combines 20+ years of cruise industry expertise
- We offer ship familiarisation visits and bespoke itineraries
Associations and certifications
- Worldchoice Plus
- The Travel Trust Association
- ATOL
What people say
Excellent service
Fantastic trip
Highly recommended
Unforgettable experiences
Exceptional support
Services
Group Cruise Planning
We specialise in arranging tailored group cruise itineraries with major international cruise lines. Our service includes negotiating preferential rates, securing group benefits, and managing all logistical aspects. Clients receive expert guidance on destination selection, cabin configurations, and timing considerations to ensure optimal group experiences.
Bespoke Packages
Our team creates customised cruise-and-stay packages combining maritime travel with land-based experiences. This includes coordinating shore excursions, flight arrangements, and hotel accommodations. We focus on creating seamless transitions between cruise and land segments while maintaining group cohesion and budgetary control.
Group Benefits Negotiation
We secure exclusive group benefits including complimentary cabins, enhanced onboard credits, and priority booking privileges. Our industry relationships enable us to negotiate value-added extras that enhance the overall cruise experience while maintaining cost-effectiveness for group organisers.
Ship Familiarisation Visits
We arrange guided inspections of cruise vessels to help group organisers understand onboard facilities and layout. These visits include meetings with cruise line staff to discuss group-specific requirements, ensuring organisers can make informed decisions about vessel suitability for their group's needs.
Marketing Support
We provide comprehensive marketing materials and presentation support for group organisers. This includes branded literature, digital assets, and training sessions to help organisers effectively promote cruise opportunities to their members, ensuring successful group recruitment campaigns.
People
Steve Plummer
Founder
With over 20 years in the cruise industry, Steve established Cruise for Groups after identifying a gap in group travel support. He leads strategic development and maintains key cruise line partnerships from our Wiltshire headquarters.
Sherina Hale
Co-Founder
Sherina co-founded Cruise for Groups alongside Steve Plummer. She manages client relationships and operational logistics, leveraging her extensive experience in cruise operations to ensure exceptional service delivery for group bookings.
Questions
What group size qualifies for your special rates?
Our NO MINIMUM NUMBER policy allows groups of any size to access group benefits, with no minimum passenger requirements for most cruise lines.
Do you offer customised cruise packages?
Yes, we create bespoke cruise-and-stay packages combining maritime travel with land-based experiences tailored to your group's specific interests and requirements.
How do you support group organisers?
We provide FREE marketing materials, ship familiarisation visits, and dedicated account management to help organisers promote and coordinate their group cruises effectively.
Are your cruise packages financially protected?
When we act as tour operators, your booking is protected under our ATOL licence. We'll clarify protection details for your specific booking during consultation.
Can you arrange unique cruise experiences?
Yes, we specialise in creating distinctive itineraries including wildlife-focused voyages, historical exploration cruises, and regional port sailings tailored to your group's interests.
