Business Details
19 Years
experience
Your Trusted Partner for Car Detailing Solutions
Established in 2007, First Choice Detailing (FCD) has built a reputation as the South Coast's leading car detailing studio. Our expertise lies in delivering bespoke services that combine advanced techniques with premium products from Swissvax, Gtechniq, and XPEL. With a state-of-the-art facility in Bournemouth and mobile services across Dorset, Hampshire, and London, we cater to modern, classic, and high-performance vehicles. Our team of certified professionals, including director Jake Glass-Hooper and senior PPF installer Shane Lee Gray, brings decades of combined experience to every project. We pride ourselves on meticulous attention to detail, offering solutions like paint correction, ceramic coatings, and self-healing paint protection film.Recognised for our commitment to quality, we serve clients from initial consultation to aftercare, ensuring long-term satisfaction. Our work has earned accolades from car owners nationwide, including testimonials praising our ability to restore vehicles to show-quality condition. Fully insured and equipped with climate-controlled facilities, we prioritise transparency, using only pH-neutral products and proven methodologies. Whether handling a maintenance wash or a concours-level detail, our approach remains rooted in perfectionism, reflecting our ethos that 'perfection is just the first stage'.
Services
Maintenance Wash
Enhancement Detail
Correction Detail
New Car Protect
Protection Detail
Paint Protection Film
Concours Detail
Ceramic Coating
PPF Installation
Mobile Detailing
Details
- Year established: 2007
Highlights and features
- We have over 15 years of experience in professional car detailing.
- Our team is certified by Swissvax, Gtechniq, and XPEL UK.
- We offer mobile services across Dorset, Hampshire, and London.
- Award-winning studio with a proven track record in concours prep.
- Fully insured premises and services for client peace of mind.
Associations and certifications
- Swissvax
- Gtechniq
- XPEL
What people say
Excellent customer service
Show-quality level
Perfectionists
Miracle work
Stunning results
Services
Paint Protection Film
XPEL's self-healing paint protection film shields vehicles from stone chips, scratches, and UV damage. Applied in a controlled environment, this durable solution lasts a vehicle's lifetime. Ideal for high-impact areas or full-body coverage, it maintains gloss while resisting yellowing with a 10-year warranty.
Ceramic Coating
Gtechniq's ceramic coatings provide hydrophobic protection against contaminants and swirl marks. Applied by accredited detailers, these long-lasting treatments enhance paint depth and gloss. Suitable for new or restored finishes, they simplify maintenance with water-repellent surfaces.
Enhancement Detail
This service corrects 70-80% of paint imperfections through multi-stage polishing. Using medium and fine abrasives, it restores clarity and depth to aged finishes. A ceramic coating is applied to preserve results and enhance gloss longevity.
New Car Protect
Designed for vehicles under eight weeks old, this service combines decontamination and light polishing with protective wax or ceramic coating. It removes factory contaminants while enhancing showroom shine, ensuring long-term preservation of pristine finishes.
Correction Detail
A comprehensive paint restoration process addressing severe swirls, oxidation, and marring. Multiple polishing stages achieve near-factory perfection, followed by ceramic coating application. Recommended for pre-sale preparation or concours-level presentation.
People
Jake Glass-Hooper
Director and Master Detailer
With over 15 years in the industry, Jake founded FCD in 2007. Certified in Swissvax, Gtechniq, and XPEL, he specialises in achieving mirror-like finishes through meticulous techniques.
Shane Lee Gray
Senior PPF Installer
Shane brings expertise from automotive wrapping to precision PPF application. Certified by XPEL UK, he ensures flawless film installation for long-term surface protection on prestige vehicles.
Damian Blades
Marketing
Collaborating with Jake since 2013, Damian manages FCD's visual content. His photography showcases the studio's work, highlighting before-and-after transformations of high-end automotive finishes.
Matt Brown
Customer Liaison
A car enthusiast progressing from customer service to detailer training, Matt bridges client needs with technical execution. He manages social media and initial consultations for new clients.
Questions
What areas do you cover?
We operate from Bournemouth with mobile services across Dorset, Hampshire, London, and surrounding regions.
Are your services insured?
Yes, both our premises and mobile operations are fully insured for client protection.
How long does paint protection film last?
XPEL PPF comes with a 10-year warranty against yellowing and lasts the vehicle's lifetime.
Can you detail all vehicle types?
We specialise in modern, classic, supercars, and commercial vehicles up to 4x4s/SUVs.
What products do you use?
We exclusively use Swissvax waxes, Gtechniq ceramic coatings, and XPEL self-healing PPF.
How do I book an appointment?
Contact us via phone, email, or social media to schedule studio or mobile detailing services.
Videos
Reviews (6)
Ryan Watts
Jan 20, 2022
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I entrusted the team at First Choice Detailing with my pride and joy, BMW M3, for them to carry out a PPF application to the factory carbon roof. I was met in the morning by Jake who is very knowledgeable about his work and the products he uses. The car was then carefully washed and decontaminated by Matt. It was then taken inside to their incredibly kitted out unit where the roof was machine polished and the paint protection film was applied perfectly by both Shane and Harvey. Service from start to finish was faultless and Id highly recommend this team to anyone looking to have paint correction
Andy Smith
Jan 13, 2022
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Positive:Professionalism,Punctuality,Quality,Value
FCD performed a New Car Prep and Protect with Gtechniq Crystal Serum ULTRA + EXO V4. I could not be happier with the result. Jake and the team are passionate and have the most amazing attention to detail. I would definitely recomment their services. Thanks again from a very happy customer.
Service:Auto detailing
FCD performed a New Car Prep and Protect with Gtechniq Crystal Serum ULTRA + EXO V4. I could not be happier with the result. Jake and the team are passionate and have the most amazing attention to detail. I would definitely recomment their services. Thanks again from a very happy customer.
Service:Auto detailing
Tony Bull
Dec 23, 2021
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Positive:Professionalism,Quality
We had our new Porsche Macan GTS completely ceramic coated by Jake and his team and they made an excellent job of it. We are very pleased with his professional standard.
We had our new Porsche Macan GTS completely ceramic coated by Jake and his team and they made an excellent job of it. We are very pleased with his professional standard.
David Jones
Dec 16, 2021
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First Choice Detailing should, in my humble opinion, be your first choice for detailing your car. From my initial contact with Jake and FCD I have found the whole process very refreshing. The level of customer service and interaction with Jake has been second to none and a trait I have found in very short supply elsewhere - old school customer service is where its at. I am very very fortunate and took delivery of my long awaited 911 992 Turbo S in October and knew that I wanted it to have a full paint correction treatment and then be fully PPFd. So began the process of looking for a detailing
Joe Brady
Oct 28, 2021
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Very glad I went to FCD, Jake and the team have clearly perfected the process of detailing to a fine art. The constant turnover of luxury cars and supercars being worked on in their premises is testament to the quality of their work and the people who trust FCD. They went completely above and beyond for my 2014 F-Type, which had heavily swirled paintwork and is now looking almost like a better-than-new car despite its age. While it was in having the body sorted, the wheels were also taken off by a local partner business for alloy reconditioning - very convenient and great work again. Would recommend
Hector'S. House
Jun 24, 2021
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Positive:Professionalism
Took my 6 month old BMW Z4 to Jake and his team for a crystal serum coating - to protect it for years to come. WOW - what a difference, literally better than when I drove it out of the show room when I bought it! Fantastic service, even better result, well done boys - a VERY happy customer, thank you!
Took my 6 month old BMW Z4 to Jake and his team for a crystal serum coating - to protect it for years to come. WOW - what a difference, literally better than when I drove it out of the show room when I bought it! Fantastic service, even better result, well done boys - a VERY happy customer, thank you!
