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Trusted Independent Financial Advisers in Birmingham
Established as independent financial advisers serving the Midlands, we specialise in delivering tailored mortgage, pension, and investment solutions. Our team prioritises unbiased advice, conducting comprehensive market analysis to recommend products aligned with individual financial goals. With FCA authorisation and a client-centric approach, we ensure transparency in all recommendations, offering free initial consultations to assess client needs.

Our expertise spans mortgage market research, pension reviews, and investment strategies, supported by a commitment to regular policy assessments and risk profile adjustments. Clients benefit from our integrity-driven service, evidenced by testimonials highlighting our professionalism and responsiveness. We maintain regulatory compliance through the Financial Ombudsman Service, ensuring accountability in all client interactions.
Services
Mortgage Advice Buy to Let Mortgages Equity Release Pension Planning Investment Management Protection Products Pension Reviews
Highlights and features
  • We offer FCA-regulated independent financial advice
  • Our recommendations prioritise client needs over provider ties
  • Free initial consultation with no obligation
  • Specialist expertise in mortgage market research
  • Comprehensive pension review and investment analysis
Associations and certifications
  • Financial Conduct Authority
What people say
Approachable and thorough Excellent financial advice Great integrity Positive experience Delight to work with
Services
Mortgage Advice
Our independent mortgage advisory service analyses the entire market to identify suitable products for your circumstances. We provide comprehensive guidance on repayment structures, interest rates, and eligibility criteria. Clients receive tailored recommendations following detailed financial assessments, ensuring optimal mortgage solutions aligned with long-term financial objectives.
Pension Planning
We offer specialist pension planning services covering workplace pensions, personal schemes, and retirement income strategies. Our advice includes risk profile assessments, investment selection, and regular policy reviews. We help clients navigate auto-enrolment requirements and optimise pension growth through strategic adjustments aligned with changing circumstances.
Investment Management
Our investment advisory service provides independent recommendations across various asset classes. We conduct thorough market analysis to create diversified portfolios matching client risk profiles. Services include regular performance monitoring, tax-efficient strategies, and adjustments to maintain alignment with evolving financial goals and market conditions.
Protection Products
We specialise in non-investment protection products including life assurance, critical illness cover, and income protection. Our advice focuses on securing appropriate coverage levels at competitive rates. We assess individual needs to recommend policies that provide financial security while maintaining cost-effectiveness without compromising protection standards.
Pension Reviews
Regular pension reviews ensure investment performance aligns with retirement goals. We assess fund performance, risk exposure, and contribution levels to identify necessary adjustments. Our service includes scenario planning for changing circumstances and strategic recommendations to optimise retirement income outcomes.
Questions
Are you regulated by any financial authorities?
Yes, we are authorised and regulated by the Financial Conduct Authority (FCA) under reference 440049.
What mortgage options do you recommend?
We research the entire mortgage market to recommend products tailored to your specific circumstances and financial goals.
How often should I review my pension?
We recommend regular pension reviews to ensure investments remain aligned with your changing circumstances and retirement goals.
Do you offer investment advice?
Yes, we provide independent investment advice covering various asset classes and market opportunities.
What protection products do you offer?
We offer term assurance, income protection, and critical illness cover from multiple insurers to suit different needs.
Is the initial consultation free?
Yes, we provide a no-obligation initial consultation with fees covered by us to assess your financial requirements.
Reviews (3)
Carl Foster
Aug 18, 2019 Report
I had a number of work pensions that I had investments in from previous jobs through the years. I had no idea how these were working for me. With the help & experience of Ian @ all counties financial, I understood how I could make these work much better for my future retirement pot. I would highly recommend contacting them if you ever need clarity on investments & pensions
Lisa Richardson
Aug 15, 2019 Report
I really had no idea when it came to personal pensions, other than i knew i needed one, Ian and Sara @ All Counties were brilliant, explained everything and helped me make the right choices, I can highly recommend these guys if you are looking for help.
Linda Grainger
May 26, 2019 Report
I first came across Ian @ All Counties when I was at the beginning of my journey of saving for a mortgage . We kept his details as he was the most professional of all the brokers we went to. A year later I got back in touch and Ian provided us with a 5 star service. He found us the best mortgage deal and explained everything every step of the way. He made the process very simple for us and we will be forever grateful for the amazing deal he got us which allowed us to buy our first home. I cant recommed him enough