Business Details
50+ Years
experience
London's Premier Luxury Florist Since 1956
Pulbrook & Gould has been London's premier florist since 1956, founded by Susan Lady Pulbrook and Rosamund Gould, the latter trained by renowned florist Constance Spry. Our expertise stems from decades of cultivating seasonal British flowers and creating bespoke arrangements inspired by English country gardens. We specialise in wedding flowers, corporate events, and interior floral design, offering consultations to integrate floristry into sophisticated entertaining and interior spaces. Our team combines traditional techniques with innovative design, ensuring each arrangement reflects the client's personality and occasion.With a global reputation for excellence, we maintain a commitment to quality through hand-selected blooms and meticulous attention to detail. Our services extend to flower arranging classes, allowing clients to experience our artistry firsthand. We prioritise seasonal sourcing to guarantee freshness and sustainability in every creation. As custodians of a 60-year legacy, we continue to set standards in luxury floristry while preserving our founding principles of natural beauty and creativity. Our showroom at 65 Gloucester Road serves as both a retail space and creative hub for floral innovation.
Services
Wedding Flowers
Corporate Events
Floral Workshops
Same-Day Delivery
Interior Design
Seasonal Arrangements
Bereavement Tributes
Tablescaping
Flower Subscriptions
Gift Baskets
Details
- Year established: 1956
Highlights and features
- We offer 60+ years of expertise in luxury floristry
- Our team creates bespoke arrangements tailored to each client's personality
- We use seasonal British flowers for guaranteed freshness
- Our florists provide expert consultations for event styling
- We combine traditional techniques with contemporary design
What people say
Stunning arrangements
Excellent customer service
Beautiful flowers
Timely delivery
Helpful staff
Services
Wedding Flowers
We create bespoke wedding floral arrangements that capture each couple's unique story. Our expert florists design bouquets, ceremony arches, and reception centrepieces using seasonal blooms. With 60 years of experience dressing UK weddings, we ensure every detail reflects the wedding's theme and the couple's personality. Our service includes venue visits and consultations to create cohesive floral schemes that enhance both intimate and grand celebrations.
Corporate Events
We transform corporate events with impactful floral installations for conferences, product launches, and award ceremonies. Our team creates table arrangements, entrance features, and branded floral sculptures that align with event themes. Clients benefit from our expertise in large-scale productions while maintaining the personal attention that defines our service. We work closely with event planners to ensure floral elements enhance the overall design concept.
Floral Workshops
Our hands-on workshops teach traditional and contemporary floristry techniques in a creative environment. Participants learn bouquet-making, wreath construction, and table arrangement skills from experienced tutors. Classes accommodate both beginners and advanced students, focusing on seasonal materials and professional techniques. Each session provides all necessary materials and concludes with participants taking home their floral creation.
Same-Day Delivery
We offer reliable same-day flower delivery across London for orders placed before 2pm. Our delivery team ensures arrangements arrive fresh and undamaged, with careful handling of delicate blooms. This service covers both standard orders and urgent requests, maintaining the quality and presentation expected from our brand. Recipients receive tracking updates for added convenience.
Interior Design
Our interior floristry service creates lasting floral displays for residential and commercial spaces. We design arrangements that complement existing decor while adding seasonal interest. Clients receive tailored recommendations for flower placements that enhance their environment's atmosphere. We offer both fresh and faux flower options, with maintenance services available for ongoing floral presentations.
People
Susan Lady Pulbrook
Co-Founder
Co-founder of Pulbrook & Gould, Susan Lady Pulbrook established London's premier florist in 1956. Her vision of bringing English garden beauty to urban spaces shaped the company's enduring philosophy. With a background in horticulture and design, she cultivated the brand's reputation for naturalistic arrangements that celebrate seasonal flowers.
Rosamund Gould
Co-Founder
Co-founder Rosamund Gould trained under floral design pioneer Constance Spry. Her expertise in combining traditional techniques with innovative design formed the foundation of the company's distinctive style. Together with Lady Pulbrook, she established the business's commitment to quality and creativity that continues to define its approach today.
Questions
Do you offer same-day flower delivery in London?
Yes, we provide same-day delivery across London for orders placed before 2pm.
Can you create custom wedding flower arrangements?
Yes, we specialise in bespoke wedding floral designs tailored to your specific requirements.
Do you offer flower arranging classes for beginners?
Yes, we provide hands-on floral workshops suitable for all skill levels, including beginners.
What payment methods do you accept?
We accept major credit cards, bank transfers, and cash payments at our Gloucester Road showroom.
Do you deliver flowers outside London?
We offer nationwide delivery with a £25 charge for orders outside London.
Can you match specific colour schemes for events?
Yes, our florists can create arrangements to match any specified colour scheme or theme.
Reviews (5)
Jack Bamfield
Aug 24, 2024
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Pulbrook & Gould did an amazing job with the flower arrangement for our wedding. They lived up to their reputation as one of London's best luxury florists. The bride bouquet was stunning!
Brian Clivaz
Dec 25, 2023
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The whole team in the shop were very friendly and helpful. The bouquet they made was beautiful and my friend was very happy when she received it. Special thanks to Darcy, who was really kind and patient.
Melissa Dean
Sep 08, 2023
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Pulbrook and Gould have just made two bespoke window boxes for our flat and planted them perfectly. We requested this quite late and they have still managed to get all the plants we asked for. It looks absolutely beautiful and Tony and Wai could not have been more helpful throughout. Thank you so much!
Eleanor Burt
Dec 18, 2022
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My brothers and I sent a bouquet to my sister in London to thank her for her hard work cleaning up my 102 year old father's apt in Toronto. He passed on the evening of the day she arrived hoping she would be able to spend some time with him. We ordered flowers to thank her for her hard work. She is thrilled and sent us photos. They are gorgeous. Thank you so much. She and I will be ordering from you from now on.
Kelsey Taylor
Oct 06, 2022
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Pulbrook and Gould Flowers is my go to for bouquets on the fly! The Posy bouquet is 45 + delivery if you need to send as a thank you or other occasion. They had convenient single roses with a beautiful ribbon and card for 10 for patrons wanting to give a flower tribute to the Queen laying in state. Eric and Alexander are excellent at their craft, I highly recommend their hospitality floristry services. We plan to have them do our table scaping for our wedding. Pop in if you can!
