Business Details
25 Years
experience
Compare UK Annuity Rates Today
Established as a leading independent annuity comparison service, Annuity Supermarket has been helping UK customers secure optimal annuity rates since its inception. Our team of financial specialists leverages extensive market knowledge and proprietary tools like our unique annuity calculator to identify competitive rates from over 90% of UK providers. With a proven track record of client satisfaction evidenced by 98% of customers recommending our services, we specialise in matching individuals with enhanced annuity options based on health and lifestyle factors.Our expertise in navigating complex pension regulations, combined with partnerships with major providers like Prudential and Aviva, enables us to deliver tailored solutions that maximise retirement income. We maintain rigorous compliance standards and prioritise transparent communication to ensure clients make informed decisions about their financial futures.
Services
Annuity Calculator
Enhanced Annuities
Purchased Life Annuities
Market Comparison
Retirement Planning
Details
- Year established: 2001
Highlights and features
- We compare annuity rates from 90% of UK providers
- Our annuity calculator provides instant market-wide comparisons
- Specialists in enhanced annuities for smokers and health-affected individuals
- 98% client recommendation rate based on verified customer feedback
- Free expert guidance through the Open Market Option process
What people say
Excellent service
Kept informed
Brilliant consultant
Positive difference
Would recommend
Services
Annuity Calculator
Our proprietary annuity calculator enables instant comparison of rates across 90% of UK providers. This tool helps identify optimal annuity options based on individual circumstances including age, health status, and pension fund size. Users receive tailored quotes demonstrating potential income variations between standard and enhanced annuity options.
Enhanced Annuities
Specialist annuity products offering up to 40% higher income for individuals with qualifying health conditions or lifestyle factors. Eligibility determined through medical assessment of factors including smoking history, medication requirements, and hospitalisation records. Available through partnerships with specialist providers like Just Retirement and Partnership.
Purchased Life Annuities
Tax-efficient annuity solutions purchased with personal funds rather than pension pots. These products provide guaranteed lifetime income with tax advantages through capital/interest payment segmentation. Available from major providers including Canada Life and Aviva through our market comparison platform.
Market Comparison
Comprehensive comparison service covering all major UK annuity providers. Our platform accesses rates from traditional insurers like Prudential and Legal & General alongside specialist enhanced annuity providers. This ensures clients receive genuinely market-leading rates rather than limited panel options.
Retirement Planning
Guidance service helping clients navigate annuity selection and pension income structuring. Specialists advise on options including joint-life annuities, guaranteed periods, and inflation-linked payments. Service includes Open Market Option guidance to prevent suboptimal provider retention.
People
Lisa
Retirement Consultant
Experienced retirement specialist with 8 years' experience guiding clients through annuity selection. Recognised for exceptional client communication and problem-solving in complex pension transfers.
Kay Martin
Senior Consultant
Senior retirement advisor specialising in enhanced annuity cases. Maintains 98% client satisfaction rate through detailed case management and timely progress updates.
Questions
What annuity rates can I expect?
Rates depend on age, health, and market conditions. Enhanced annuities can offer up to 40% higher income for qualifying individuals.
How does the annuity calculator work?
Our calculator compares rates from 90% of UK providers using your pension fund size, age, and health status to identify optimal options.
What are enhanced annuity qualifications?
Qualifying factors include regular medication use, smoking history (10+ cigarettes/day for 10 years), or hospitalisation records affecting life expectancy.
Can I transfer existing annuities?
Most annuities are irreversible once purchased. We recommend comprehensive comparison before initial annuity purchase to secure optimal rates.
What providers do you compare?
We compare rates from major UK insurers including Prudential, Aviva, Legal & General, and specialist enhanced annuity providers.
How is income taxed?
Annuity income is subject to standard income tax rates. Purchased life annuities offer tax-efficient capital/interest payment segmentation.
