Business Details
9 Years
experience
Your Trusted B2B Tech Marketing Partner in London
Fox Agency is an integrated marketing agency dedicated to empowering global B2B tech brands through creativity and strategic innovation. Established to address the unique challenges of the tech sector, we specialise in transforming propositions into compelling narratives that drive awareness, engagement, and demand. Our team combines deep technical expertise with creative excellence, delivering end-to-end solutions from brand strategy to digital campaigns. With a presence in London, Leeds, New York, Denver, and Dsseldorf, we serve clients across SaaS, Fintech, Electronics, Industry 4.0, Automotive, and emerging technologies.Our approach prioritises measurable outcomes, leveraging data-driven insights to optimise performance and deliver scalable growth. We maintain rigorous industry standards through continuous learning and adaptation to technological advancements. Our commitment to transparency, ethical practices, and client collaboration has solidified our reputation as a trusted partner for tech brands seeking global impact.
Services
Branding
Content Marketing
Digital Campaigns
PR & Communications
Strategic Planning
Details
- Year established: 2017
Highlights and features
- We offer 15+ years of specialised B2B tech marketing expertise across global markets
- Our integrated approach combines strategy, creativity, and performance marketing under one roof
- We focus exclusively on technology sectors including SaaS, Fintech, and Industry 4.0
- Our proven track record delivering measurable ROI for enterprise technology brands
- We maintain cutting-edge technical knowledge through continuous industry engagement
Services
B2B Tech PR
Our B2B technology public relations services enhance brand visibility and credibility within specialised markets. We develop targeted media strategies that position clients as industry thought leaders through earned media coverage, analyst relations, and strategic communications. Our team leverages deep sector knowledge to craft compelling narratives that resonate with technology decision-makers and influencers.
Digital Marketing
We deliver performance-driven digital marketing solutions tailored to B2B technology audiences. Our data-led approach combines search marketing, social media advertising, and content optimisation to generate qualified leads and improve conversion rates. Campaigns are designed to align with the complex buying journeys of enterprise technology customers across multiple digital touchpoints.
Brand Strategy
Our brand strategy services create distinct market positioning for technology companies seeking competitive differentiation. We develop comprehensive brand frameworks that articulate unique value propositions, establish emotional connections, and maintain consistency across all customer interactions. This includes visual identity systems, messaging architecture, and brand experience design tailored to technology sector requirements.
Content Creation
We produce high-impact content that engages technology buyers throughout the decision-making process. Our services include thought leadership development, technical writing, and multimedia production that simplifies complex concepts. Content strategies are aligned with SEO and demand generation objectives while maintaining technical accuracy and brand consistency across formats.
Event Marketing
Our event marketing solutions create immersive brand experiences for B2B technology audiences. We design and execute both physical and virtual events that demonstrate product value, facilitate networking, and generate sales leads. Services include event concept development, logistics management, and post-event follow-up strategies to maximise ROI and attendee engagement.
People
Ben Fox
Global CEO
Ben Fox leads Fox Agency's global operations with extensive B2B marketing expertise. He drives strategic direction while maintaining hands-on involvement in client campaigns. His leadership focuses on combining creative excellence with measurable business outcomes for technology brands.
Jim Sampson
Senior Vice President - North America
Jim Sampson oversees North American operations with deep experience in technology marketing. He specialises in scaling growth strategies for enterprise software companies. His leadership ensures seamless delivery of integrated campaigns across the US and Canadian markets.
Alice Gilbert
Head of Consultancy
Alice Gilbert leads strategic consultancy services for global tech brands. She specialises in market positioning and growth strategy with particular expertise in SaaS and enterprise software sectors. Her team delivers actionable insights that drive measurable business transformation.
John Hebden
Head of Business Development
John Hebden directs business development initiatives with focus on expanding technology sector partnerships. He identifies growth opportunities while maintaining deep relationships with enterprise clients. His strategic approach connects market needs with agency capabilities across global markets.
Julian Horberry
Head of Strategy
Julian Horberry leads strategic planning with expertise in B2B technology marketing. He develops data-driven approaches that align business objectives with market opportunities. His team ensures all campaigns deliver measurable impact while maintaining creative excellence across client portfolios.
Questions
What B2B technology sectors do you specialise in?
We focus on SaaS, Fintech, Electronics, Industry 4.0, Automotive technology, and enterprise software sectors with dedicated expertise in each domain.
How do you measure marketing campaign effectiveness?
We use data-driven metrics including lead quality scores, conversion rates, pipeline velocity, and ROI calculations aligned with specific business objectives.
Can you handle global marketing campaigns?
Yes, we manage international campaigns with offices in London, New York, and Düsseldorf supporting coordinated execution across multiple markets.
What differentiates your agency from competitors?
Our exclusive focus on B2B technology combined with integrated service delivery from brand strategy to performance marketing creates unique value for clients.
How do you approach brand positioning for tech companies?
We conduct market analysis, competitor benchmarking, and audience research to create distinctive positioning that resonates with target technology buyers.
Do you work with early-stage tech companies?
Yes, we support growth-stage technology firms with brand development, market entry strategies, and demand generation programmes tailored to their needs.
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Reviews (1)
James Williams
Jun 05, 2021
Report
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