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Business Details
Trusted Car and Van Hire Services in Trowbridge
Established in 1897, Williams Self Drive has evolved from a small garage in Shepton Mallet to a leading regional vehicle rental provider. As a privately owned business, we prioritise local customer needs, offering competitive pricing and a modern fleet tailored to diverse requirements. Our expertise spans over 120 years of adapting to transport demands, from horse-drawn vehicles to current-model cars, vans, and minibuses. We maintain rigorous hygiene standards with sanitised vehicles and contact-free collection services, supported by computerised booking systems for immediate availability updates. Our commitment to quality is reflected in our 200-strong damage deposit policy and comprehensive insurance coverage, excluding specific high-risk scenarios.

We serve both individual and business clients, offering short-term rentals and long-term contract hire solutions with flexible terms. Our fleet includes specialist vehicles for commercial use, welfare, and heavy-duty operations, ensuring suitability for any task. Based in Trowbridge, we serve the British Isles with dedicated office hours and pre-arranged out-of-hours returns. Our team combines generational experience with modern service standards, maintaining transparency in pricing and policies. This heritage of reliability, combined with continuous fleet updates, explains why customers return to our family-run business.
Services
Car Hire Van Hire Minibus Hire Luton Van Hire Fleet Solutions
Highlights and features
  • We have over 120 years of experience in vehicle rental services.
  • Our fleet includes specialist vehicles for commercial and heavy-duty requirements.
  • We offer contact-free collection with sanitised vehicles for safety.
  • Our competitive rates include comprehensive insurance and unlimited mileage.
  • We provide flexible hire terms from daily rentals to five-year contracts.
Services
Car Hire
We offer a wide range of modern cars for hire, including compact models like the Kia Rio and hybrid options such as the Kia Niro. Our vehicles cater to personal trips, business travel, and family needs with competitive daily, weekend, and weekly rates. All rentals include comprehensive insurance and unlimited mileage, with fuel policies requiring refills at cost price.
Van Hire
Our van rental fleet includes Ford Connects, Transit Customs, and Luton vans with tail lifts. These vehicles suit house moves, deliveries, and commercial operations, available for short-term or contract hire. Features include diesel engines, manual gearboxes, and fuel capacities up to 80 litres, with insurance coverage excluding damage above cab height.
Minibus Hire
We provide 9- and 17-seater minibuses for sports events, school trips, and group travel. Hire terms require drivers aged 3069 with appropriate licences, and vehicles are insured excluding wilful neglect scenarios like wildlife park damage. Competitive rates apply for daily and weekly rentals.
Fleet Solutions
Businesses can access flexible fleet options, including cars, vans, and specialist trucks, with hire periods from one day to five years. Services include contract hire with fixed mileage, short-term rentals, and cash-efficient purchasing of used vans, supported by tailored insurance and maintenance packages.
Long-Term Contracts
Our contract hire plans offer fixed monthly costs for 25 year terms, with included tyres and services. Vehicles are available with 20,00040,000 annual mileage limits, and customers can opt for collision damage waivers to reduce insurance excess. This solution suits businesses requiring stable fleet management.
Questions
What vehicles are available for hire?
We offer cars, vans, minibuses, Luton vans, and specialist trucks. Options include the Kia Rio, Ford Transit, and 17-seater minibuses for personal or commercial use.
How much does car hire cost?
Car hire starts at £40 per day for a Kia Rio, with weekend and weekly rates available. Prices include insurance, VAT, and unlimited mileage.
Can I hire a van for a house move?
Yes, we provide Luton vans with tail lifts starting at £93 per day. These vehicles are ideal for transporting large items during house moves.
What are the insurance terms?
Comprehensive insurance is included, but excludes damage above cab height in vans and roof damage in cars. Collision Damage Waiver reduces excess liability at our discretion.
Are pets allowed in rental vehicles?
No, pets are strictly prohibited in all our vehicles to maintain hygiene standards and avoid cleaning charges.
What are your office hours?
Our office is open Monday–Friday 08:30–17:00 and Saturday 08:30–10:00. Out-of-hours returns require prior arrangement.
Reviews (7)
Jon Druitt
Sep 11, 2021 Report
Hired a Luton van for a day to move a 2 bedroom flat from Bristol to Trowbridge. I turned up a day early but the team were great and fixed me up with a van without any problems. Highly recommended for a great service!
Andy Brooks
Aug 31, 2021 Report
Very happy. Williams were able to supply a Luton van at relatively short notice, where very friendly and professional, price are also very reasonable. Highly recommended and will use again.
Barney Lewis-Jones
May 11, 2021 Report
Great value and good service. Better than any other company I've had dealings with, highly recommended!
Kevin Barnett
Apr 15, 2021 Report
Covid friendly with very helpful and friendly staff. Taken around the van I rented and shown how to return out of hours
Alistair Bartlett
Jan 17, 2021 Report
Having looked at other reviews here, l wonder if Nathan Boxall and Nicola have experienced what I had. I had very unpleasant experience with a lady called Sue Mcfearn. A very short and snotty attitude. Totally unfriendly and unprofessional. This was a few years ago so don't know if she's still there but I wouldn't use them again, not even if I was desperate!! My advice to Nathan and Nicola--use Enterprise-- l did and got the polar opposite experience!!
Ozzie Mounty
Aug 09, 2019 Report
Far better than any of the national hire companies with great customer service. Prices are very good & easy to book. A great & honest local business.
Matthew Aldiss
Jul 24, 2019 Report
Rented to move my house. The rental was straight forward, good price, book before you turn up. Friendly staff and knows what they are on about, wont be cheated