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Your Trusted Local Farm Shop & Butchers in Walpole St Andrew
At Samuels Family Farm Shop & Butchers, we take pride in offering a warm, community-focused shopping experience rooted in Norfolk's agricultural heritage. Established as a tribute to family legacy, our business combines tradition with a commitment to quality, sourcing the finest local produce and meats. Our expert butchers, with decades of combined experience, provide expert advice and hand-cut meats that reflect our dedication to craftsmanship. We uphold the legacy of Wisbech's renowned G.W. Franks butchers through our Frank's sausages, made to a generations-old recipe. Our partnerships with local suppliers like Cross Key Bees and Krusty Loaf Bakers ensure every product embodies regional excellence.

With a top food hygiene rating, we prioritise safety and freshness in every item we sell. Our Fish Club events, led by skilled fishmonger Carl, showcase sustainably sourced seafood and culinary expertise. As active community members, we support local causes and events while maintaining transparency in our sourcing and operations. Through our sister business Brothers In Arms, we extend this ethos of quality and service. Whether you're seeking everyday essentials or specialty items, our team ensures every visit feels personal and memorable.
Services
Farm Shop Butchery Gift Vouchers Fish Club Afternoon Tea Vouchers
Highlights and features
  • We offer expert butchery with over 20 years of combined experience
  • Our Frank's sausages preserve a 107-year-old local tradition
  • We source exclusively from trusted Norfolk producers and artisans
  • Our Fish Club provides sustainably sourced seafood with expert guidance
  • We maintain a 5-star food hygiene rating for complete safety
Associations and certifications
  • 5-star Food Hygiene Rating
What people say
Award-winning sausages Expert fishmonger Warm atmosphere Local produce selection Community-focused service
Services
Butchery Services
Our expert butchers provide traditional meat preparation using locally sourced livestock. Every cut maintains the highest freshness standards through careful handling and temperature control. We offer custom cuts, marinades, and portioning to suit both domestic and commercial needs while maintaining full traceability from farm to counter.
Local Produce Sales
We curate the finest regional agricultural products including fresh vegetables, artisan breads, and specialty preserves. All items come from verified Norfolk producers like Cross Key Bees and Krusty Loaf Bakers. Our selection changes seasonally to ensure optimal freshness and support local growers throughout the year.
Frank's Sausages
These award-winning sausages continue a century-old Wisbech tradition using the original G.W. Franks recipe. Made in-house with premium cuts and natural casings, they deliver authentic flavour that earned recognition from 'rate my sausage'. Available daily in traditional pork and seasonal specialty varieties.
Fish Club
Held every other Thursday, our Fish Club offers sustainably sourced seafood selected by expert fishmonger Carl. The rotating selection includes premium salmon, shellfish, and rare deep-sea varieties. Customers receive preparation advice and recipe suggestions while enjoying direct access to Carl's 25 years of seafood expertise.
Gift Vouchers
Flexible denomination vouchers provide the perfect gift for any occasion. Available from 5 to 100, they grant full access to our entire product range including exclusive items. Vouchers remain valid for six months and can be combined with other offers for enhanced purchasing power.
People
Ben Human
Co-Owner & Butcher
Ben founded Samuels with Gemma to honor his late brother Samuel. He combines butchery skills with farm management expertise while serving as a local fire service Watch Manager. His leadership maintains the business's commitment to quality and community involvement.
Gemma Human
Co-Owner & Operations Director
Gemma oversees daily operations at both Samuels and Brothers In Arms. She balances business management with community health initiatives as a Pilates instructor. Her organisational skills ensure seamless service across both businesses while maintaining family commitments.
Carl
Fishmonger
Carl brings extensive seafood expertise to Samuels' Fish Club. His careful supplier selection ensures premium quality and sustainability. He provides expert preparation advice to customers, enhancing their culinary experiences with practical knowledge gained over years in the industry.
Questions
What makes Frank's sausages special?
These sausages continue a 107-year-old Wisbech tradition using the original G.W. Franks recipe, now preserved by Samuels. They're made with premium cuts and natural casings for authentic flavour.
When is The Fish Club available?
Our Fish Club operates every other Thursday morning, offering sustainably sourced seafood selected by expert fishmonger Carl with preparation advice included.
Do you sell gift vouchers?
Yes, we offer gift vouchers from £5 to £100 valid for six months across our entire product range, including exclusive items and special events.
What local products do you stock?
We feature Cross Key Bees honey, Krusty Loaf Bakers breads, and regional wines alongside fresh produce from Norfolk growers, all carefully selected for quality and authenticity.
How do you support the local community?
We maintain partnerships with local producers, participate in community events, and employ apprenticeship programs. Our founders also contribute through fire service and health initiatives.
Reviews (5)
Stewart Hartington
Jan 01, 2022 Report
This place is getting very popular by the day. No complaints about this establishment. If your passing, it's a must to stop.
Amanda Fox
Dec 26, 2021 Report
Chicken and Ham. Best pie 😋 you nailed the pastry this year can't fault it. Lovely thin bottom and crimp with just the right amount of jelly.
Natalie Gooch
Dec 12, 2021 Report
What a fabulous places for afternoon tea. We sampled traditional, gluten free and the gentleman’s afternoon tea and it was delicious. Staff in the coffee shop and shop were really friendly and welcoming. We look forward to coming back.
Judy Shadbolt
Nov 05, 2021 Report
Had a lovely afternoon tea here today, couldn’t eat it all but was delicious 😋 staff was friendly and lovely atmosphere, highly recommend them 😊
Kathy Cox
Oct 31, 2021 Report
Thank you for our wonderful afternoon tea today. I’m housebound so it was good to have a really freshly made selection of sweet and savoury bites collected and present it as a surprise for some really impressed friends. I would recommend this afternoon tea with something different for anyone!! Thank you!