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Your Trusted Ford Dealers in Leicestershire
Established in 1980, Shepshed Ford operates as a family-owned business with deep roots in Leicestershire. As an Authorised Ford Dealer, we specialise in new and used Ford vehicles, offering access to the Ford Direct Scheme with over 1,500 nearly new models. Our expertise extends to servicing, MOT testing, and accident management, supported by Ford-trained technicians and state-of-the-art diagnostic equipment.

We prioritise customer satisfaction through competitive pricing, transparent dealings, and a commitment to sourcing vehicles tailored to individual budgets. With a heritage spanning decades, we combine local knowledge with national reach to serve clients across Leicestershire and beyond.
Services
New Ford Sales Used Car Sales Servicing & MOTs Accident Repairs Parts Supply Vehicle Sourcing EV Servicing Body Shop Repairs Roadside Assistance Finance Solutions
Details
  • Year established: 1980
Highlights and features
  • Family-owned since 1980 with unrivalled local market knowledge
  • Access to 1,500+ nearly new Ford vehicles through the Ford Direct Scheme
  • Ford-trained technicians using manufacturer-approved diagnostic equipment
  • 24/7 recovery service for nationwide roadside assistance
  • Transparent pricing with no hidden fees on all vehicle transactions
Associations and certifications
  • Authorised Ford Dealer
  • VOSA approved Class 4 MOT Centre
What people say
Effortless purchase process Competitive part-exchange offers Knowledgeable technicians No-pressure sales approach Quick service turnaround
Services
New Ford Sales
We offer the complete range of new Ford cars and commercial vehicles, including exclusive access to the Ford Direct Scheme with over 1,500 nearly new models. Our Ford-trained sales team provides expert guidance on the latest technology, specifications, and finance options. Every purchase includes Ford's 2-year unlimited mileage warranty and 24/7 roadside assistance.
Used Car Sales
Our stock includes Ford Direct Certified vehicles with full service history and HPI checks, plus selected non-Ford models up to 8 years old. We offer competitive pricing, part-exchange options, and nationwide delivery. All vehicles undergo rigorous Ford reconditioning standards with tamper-proof hologram verification.
Servicing & MOTs
VOSA-approved MOT testing and manufacturer-standard servicing using genuine Ford parts. We cater for Ford and non-Ford electric vehicles with specialist equipment. Services include Ford Essential Service (from 221), scheduled maintenance plans, and remote payment options with collection/delivery available.
Accident Repairs
Comprehensive accident management with free recovery, courtesy cars, and insurance company liaison. Our body shop uses Ford-certified repair methods and parts. We provide free Ford Video Check diagnostics and 30-point electronic health reports for complete transparency.
EV Servicing
Specialist servicing for Ford and non-Ford electric vehicles with trained technicians and dedicated equipment. Services include battery health checks, charging system diagnostics, and regenerative braking maintenance. We offer remote diagnostics and contactless payment options for EV owners.
People
Jonathan Watson
Director
Leading Shepshed Ford since 1980, Jonathan brings over four decades of automotive expertise. He oversees operations while maintaining the family business ethos that has made us a trusted local dealership.
Wayne Cooper
Sales Executive
With 15+ years at Shepshed Ford, Wayne specialises in matching customers with their ideal vehicles. Known for his no-pressure approach, he handles complex part-exchanges and ensures smooth transactions for both new and used car buyers.
Jim Dryden
Sales Manager
Jim leads our sales team with a focus on digital innovation and customer satisfaction. He manages online sales, vehicle sourcing, and finance solutions while maintaining hands-on involvement in high-profile transactions.
Questions
Do you offer finance options for used cars?
Yes, we provide HP and PCP finance options through Ford Credit and other providers. Representative example: £7,000 loan at 9.9% APR over 36 months with £224 monthly payments.
Can you source specific vehicle models?
Absolutely. If you don't find your desired model in stock, we'll locate and procure it through our nationwide network while maintaining our quality standards.
Are your MOT tests VOSA-approved?
Yes, we're a Class 4 VOSA-approved MOT Centre with experienced technicians using the latest diagnostic equipment for all Ford and non-Ford vehicles.
Do you service electric vehicles?
Yes, our workshop is equipped for Ford and non-Ford EV servicing with specialist tools and technicians trained in high-voltage systems maintenance.
What warranty applies to used cars?
Ford Direct vehicles include 2-year unlimited mileage warranty. Other used cars receive at least 3-month warranty with options to extend through Ford Protect plans.
Is collection/delivery available for services?
Yes, we offer complimentary collection and delivery with our FordPass app integration. This includes remote diagnostics and contactless payment options.
Videos
Reviews (7)
Kirsty Benjamin
Dec 22, 2021 Report
Bought a Ford Focus and whilst it was inspected they found a fault so kindly provided a car as they knew mine was scrapped. They also replaced the Cam belt which was due next year. All staff were very supportive and informative and went out of their way to provide a superb service.
Andy Shaw
Dec 21, 2021 Report
My first experience of a fully online car purchase. From initial enquiry, a chat on the phone and then a request for some bodywork videos Shepshed Ford were very good. I've now had the car for 2 months and I've absolutely no complaints. I really enjoyed the experience of purchase, the price was competitive across the Internet, so I could drive away happy. And have continued to drive happy since September.
Shane Grennan
Nov 30, 2021 Report
I travelled over from Ireland last year to purchase a second hand Mitsubishi Outlander from Shepshed Ford. The car was presented in immaculate condition and the lads were a pleasure to deal with. One year on and the car has passed the NCT with flying colours. Thanks again, highly recommend!
Samantha Cooper
Oct 31, 2021 Report
Excellent service from start to finish, simon was very helpful and went above and beyond for us, customer service was great. Would highly recommend them. Mr Humphreys.
Micaela Vallance
Aug 21, 2021 Report
Very pleased with my new car it's beautiful and beautiful to drive. Very helpful with me. Thankyou again.
Tsaw Wong
Jun 01, 2021 Report
Excellent service. I bought a Nissan NV400 of them, The van was in great condition, at a very good price. The gave excellent advice and service. Highly recommend.
Lucy Parsons
Mar 22, 2021 Report
Brilliant, buying a car during lockdown was always a concern for me as I couldn't test drive the car. However Jim from Shepshed Ford was brilliant, they offered me an amazing price for my part ex despite not being be able to see my car. And my new car was exactly what was advertised, couldn't have asked for more. Highly recommended