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Your Dream Wedding Dress Awaits at Aurora Bride
At Aurora Bride, we are dedicated to creating an unforgettable bridal experience for every bride. Our luxury wedding dress boutique in South West London combines expert styling with a curated collection of designer gowns to ensure your dress journey reflects the joy and significance of your special day. Our team of passionate stylists provides personalized guidance, helping brides discover silhouettes that celebrate their individuality while offering meticulous attention to detail.

Located in Cheam, we proudly serve brides from Wimbledon, Epsom, Sutton, Croydon, and Surrey, offering a relaxed yet sophisticated environment where every moment feels meaningful. With an extensive range of award-winning designers and inclusive sizing options, we are committed to making your dream dress a reality through exceptional service and a warm, welcoming atmosphere.
Services
Wedding Dresses Mother of the Bride Plus Size Bridal Sale Bridal Appointments Designer Collections Dress Fittings Wedding Styling LGBTQ+ Services Bridal Blogs
Highlights and features
  • We offer expert bridal styling with a personalized approach
  • Our curated collection features award-winning international designers
  • We provide inclusive sizing from UK 6 to 30
  • Our boutique is LGBTQ+ friendly and appointment-only
  • We have 100% client satisfaction based on recent reviews
What people say
Amazing experience Beautiful sign with my name Felt like a princess Nothing was too much trouble Even looked after my little one
Services
Wedding Dresses
Our luxury wedding dress collection features designer gowns from renowned international brands, offering diverse silhouettes including romantic ballgowns, modern minimalist designs, and boho-lace creations. Expert stylists provide personalized fittings in a boutique environment designed to make every bride feel special. With sizes ranging from UK 6 to 30, we ensure every bride finds her perfect match.
Mother of the Bride
We offer elegant mother of the bride dresses that complement the wedding's sophistication while maintaining individual style. Our collection includes contemporary and traditional designs in various colours and silhouettes. Stylists provide expert guidance to help mothers find outfits that coordinate beautifully with the bridal party while ensuring personal comfort and confidence.
Plus Size Bridal
Our plus-size bridal collection features designer gowns from UK size 12 to 30, with flattering cuts and luxurious fabrics. Each dress is carefully selected to ensure comfort, confidence, and style. Our appointment-only service guarantees dedicated time with stylists who specialise in helping curvy brides find their perfect fit without pressure or time constraints.
Bridal Appointments
Personalised bridal appointments offer exclusive access to our full collection in a relaxed, pressure-free environment. Each session includes dedicated styling advice, dress trials, and expert guidance on accessories and alterations. Our appointment-only system ensures undivided attention, with flexible booking options including evening and weekend slots to accommodate different schedules.
Designer Collections
We showcase collections from award-winning designers including Essense of Australia, Stella York, Mori Lee, and Martina Liana. Our rotating inventory features exclusive pieces and upcoming collections like White & Lace by Milla Nova. Brides gain access to the latest trends and timeless classics through our carefully curated selection of international bridal fashion.
Questions
How do I book a bridal appointment?
You can book your appointment online through our website or contact us directly via phone. We operate on an appointment-only basis for personalized service.
What sizes do you offer?
Our collection includes wedding dresses from UK size 6 to 30, with dedicated plus-size options and inclusive styling advice available.
Do you carry international designer brands?
Yes, we feature award-winning designers including Essense of Australia, Stella York, Mori Lee, and Martina Liana in our curated collection.
Are evening appointments available?
Yes, we offer flexible appointment times including evening slots on Wednesdays and weekend bookings to accommodate different schedules.
Is childcare available during fittings?
While we don't have formal childcare, our staff are happy to assist with supervising children during appointments, as demonstrated in previous client experiences.
Do you offer cleaning services for wedding dresses?
Yes, we provide post-wedding dress cleaning and preservation services to maintain your gown's condition after your special day.
Reviews (7)
Louise Breslin
Dec 03, 2021 Report
I had the most wonderful bridal experience in your store, from the warm welcome when myself and my friend came in right up until the time we left we thoroughly enjoyed it. I loved that we just got to make ourselves comfy and your staff did all the hard work. I think her name is Sarah (appologies if Im mistaken, Im bad with names), she listened to everything I said and wanted and put it all into the perfect dress. I am delighted I found my dress in your store as I am excited to return and receive that amazing service again. Very homely bridal store and would highly recommend to anyone.
Monica Justino
Nov 25, 2021 Report
I went for wedding dress appointment today and I had such a calm, lovely time. Sarah listened to my budget and what I had in mine and second dress in I chose my dream dress. I can not wait to come back for fitting. Highly recommend Aurora bride 5 star
Kimberley Pearson
Nov 23, 2021 Report
The ladies who work here make the whole experience so enjoyable. Ive had two really really nice visits there. They make you feel so comfortable and comfortable in your body. I didnt plan on even buying my dress any time soon but I was back in a week to get it. Definitely worthwhile visiting if you are getting married
Kat
Nov 21, 2021 Report
Still reeling from the fantastic appointment I had today at Aurora Bride. Sarah was everything you would hope for in a stylist: warm and welcoming, helpful, knowledgeable, she listened carefully to what ideas I had and also included my guests very much in the experience. I was very open minded and Sarah picked some incredible dresses for me to try - as if she knew my style from the off-set. And the VERY first pick happened to end up being the the dress I chose. I had no idea that I would be walking out with a dress after my first ever appointment. The most fun and easy experience of my wedding
Karen Jones
Nov 02, 2021 Report
Wonderful shop filled with beautiful dresses, with lovely ladies to help you. Sarah was amazing at picking so many lovely dresses to try on and helping me to find my perfect dress. Very happy bride to be.
Corine Wright
Oct 28, 2021 Report
I can NOT recommend this bridal shop enough!! From the moment we entered we were warmly welcomed and taken care of!
Kirsty you are simply amazing! And so accommodating! You made my experience so stress free and you made me feel like a princess! The shop is beautiful making the experience even better! And the range of dresses are outstanding! Thank you Aurora Bride for a day we will never forget
Xx
Laura West
Oct 14, 2021 Report
They provided the most amazing experiences and made the whole process fun and relaxing! Such good knowledge and great at picking up on the parts of dresses I didnt like. Will be recommending them to everyone I know!!