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Business Details
Your Premier Destination for Prom & Evening Dresses
Established as a premier destination for formal wear, we specialise in providing an extensive selection of prom and evening dresses for purchase and hire. Our boutique offers nearly 300 unique designs across both collections, catering to diverse tastes with a spectrum of colours, fabrics, and silhouettes. From opulent beaded gowns to sleek minimalist designs, our inventory accommodates sizes 0-26 while maintaining strict exclusivity through our dress allocation system. We provide professional alteration services to ensure perfect fit, with pricing tailored to the specific modifications required.

Our appointment-based service guarantees dedicated assistance while maintaining a welcoming environment for spontaneous visitors during quieter periods. We prioritise customer satisfaction through meticulous service personalisation and quality assurance, evidenced by numerous testimonials praising our garments' quality and the transformative experience of our clients. Our commitment to excellence extends to our after-sales support and community engagement, reflected in our curated events and customer showcases.
Services
Prom Dresses Evening Dresses Dress Hire Alterations Sale Dresses Exclusive Allocation Appointment Service
Highlights and features
  • We offer nearly 300 unique dress designs for prom and evening occasions
  • Our exclusive allocation system guarantees no duplicate designs at events
  • Professional alteration services available for perfect fit
  • Comprehensive size range from 0-26 with diverse style options
  • Appointment-based service ensures dedicated personal assistance
What people say
Felt fabulous Numerous comments Exquisite quality Fantastic time Prettiest ever
Services
Prom Dresses
Our curated prom dress collection features nearly 300 unique designs in various styles, from dramatic tulle mermaids to elegant satin gowns. Available in sizes 0-26 with exclusive allocation to ensure your special event uniqueness. Darker and jewel-toned options dominate our hire collection while purchase options offer broader colour choices.
Evening Dresses
Sophisticated evening wear selection includes both contemporary and classic designs suitable for formal events. Available in rich fabrics like satin and chiffon with options for both hire and purchase. Our inventory maintains strict exclusivity policies to prevent design duplication at local events.
Dress Hire
Cost-effective hire options available in darker colour palettes with prices ranging from 110-135 inclusive of cleaning. Requires advance booking and includes exclusive use guarantee for your event. Available in comprehensive size range with professional fitting assistance.
Alterations
Professional dress modification service to ensure perfect fit, with pricing determined by complexity. Options include hem adjustments, seam alterations, and structural modifications. Appointments recommended for best results with experienced in-house tailors.
Sale Dresses
Seasonal sale inventory featuring previous collection items starting at 65. Includes both complete and sample garments with minor imperfections. Available for immediate purchase with limited stock in various sizes.
People
Carolyn Keyes
Owner
With decades of experience in formal wear curation, Carolyn has built a reputation for exceptional customer service and exclusive dress collections. Her boutique has become a local institution for special occasion wear through careful attention to detail and client needs.
Questions
Can I guarantee dress exclusivity for my event?
Yes, we maintain detailed records to ensure no duplicate designs from our inventory will appear at your event, even in different colours.
What alteration costs should I expect?
Alteration prices range from £10 for minor adjustments to £200 for complex modifications. We provide exact quotes after assessing your specific requirements.
Do you offer payment plans?
We currently require full payment at purchase but offer flexible appointment scheduling to help with budget planning. Financing options are not available.
What happens if I need to return a dress?
We operate a strict no-return policy for purchased dresses due to the bespoke nature of our inventory. We recommend thorough fittings during your appointment.
Can I visit without an appointment?
While appointments are preferred, we welcome walk-ins when available. Please note priority will be given to scheduled appointments during busy periods.
Reviews (5)
Sophia
Sep 29, 2021 Report
Bought the most STUNNING prom dress here! was so so beautiful and insane quality, caught my eye in the shop window and had to make the 1.5hour journey to come back to buy it i loved it so much!! at prom i won the award for 'dress of dreams' and i recieved hundreds of compliments from all my friends and family the staff in the shop are so so kind and im so grateful for the dress fitting and trying on experience, 10000% recommend!!
Christopher Prior
Sep 05, 2021 Report
Wonderful shop and staff, my partner got her wedding dress from here being slightly anxious the staff quickly put her at ease to find a perfect dress. The alterations where exceptional and the dress was stunning. I would highly recommend this shop.
Kashif Ashraf
Sep 04, 2021 Report
All I can say I did not realise I was served by Carolyn Keyes herself absolutely put my 16 yr daughter at ease and the prom dress 3 month journey was sorted in 1 hour - she suggested the correct options, absolutely no pressure selling, she was helpful and gave us space and time - I cannot recommend this place enough, I was in Worthing for 1 night and this was definitely a highlight of the trip
Gill Jobbings
Aug 31, 2021 Report
Amazing. Carolyn made a bespoke dress for me. I can't wait to wear it at my son's wedding in October. I have a large tummy and Carolyn was so thoughtful about how she cut out a design for my curves. She is a pure professional and we are lucky to have her in our locality. Her staff are also fantastic and make you feel very welcome.
Joanne Harvey
Aug 30, 2021 Report
I had simply the best experience. I was totally stuck in finding a dress for my friends wedding and had tried over 30 from the high street. Carolyn Keyes was recommended from a friend and I want to pass on the secret! Not only did they make me feel amazing in all the dresses I tried on, they really thought about what suited me and the other dresses in the bridal party. To top off this 5 star service, my dress was altered and ready for me for the big day with no fuss or stress at all. I felt like a million dollars on the big day and got lots of compliments. Thank you so much - you saved a damsel