Business Details
Ethical Maternity & Nursing Wear for Empowered Mothers
At Bshirt, we are dedicated to empowering mothers through every stage of their journey with functional, stylish, and sustainable clothing. Our mission, 'Power to the B', champions confidence, authenticity, and inclusivity, supporting women of all shapes and sizes. We actively challenge societal stigmas around breastfeeding in public, creating a welcoming environment where mothers feel comfortable and celebrated. Sustainability is central to our ethos, with all garments crafted from GOTS-certified organic cotton to ensure both comfort and environmental responsibility. Our commitment extends beyond fashion, focusing on long-lasting designs that reduce waste and positively impact future generations.As a multi-award-winning brand, we foster a community that embraces motherhood, offering versatile pieces that adapt to life's changing moments. Through our Circular Fashion Initiative, we encourage conscious consumption by offering a buy-back program for preloved items, reinforcing our dedication to ethical practices. Every purchase supports our vision of a more responsible and inclusive fashion future, where quality, sustainability, and empowerment converge.
Services
Nursing Vests
Maternity Tshirts
Women's Dresses
Organic Kids T-shirts
Buy-Back Program
Sustainable Fashion
Highlights and features
- We use GOTS-certified organic cotton for sustainable, skin-friendly garments.
- Our designs tackle stigma around breastfeeding in public with discreet functionality.
- We offer a circular fashion buy-back program to reduce textile waste.
- Multi-award-winning brand with a mission to empower all mothers.
- Every piece combines durability, style, and ethical production practices.
Associations and certifications
- B Corp Certified
- Fair Trade Members
Services
Nursing Vests
Our nursing vests combine discreet functionality with style, featuring seamless designs for easy breastfeeding access. Made from organic cotton, they prioritise comfort for mothers while maintaining a flattering fit. These versatile pieces transition seamlessly from day to night, supporting mothers in public and private settings.
Maternity Tshirts
Designed to adapt to changing body shapes, our maternity t-shirts offer stretchable, breathable fabric for all-day comfort. The inclusive sizing accommodates growth while maintaining a polished appearance. Ethically produced, these tees blend practicality with contemporary style for modern mothers.
Buy-Back Program
This initiative allows customers to return used Bshirt garments for store credit, reducing textile waste through resale or recycling. Items in resaleable condition receive 30% credit, while others still earn 10% for participation. The program supports our circular fashion mission and sustainable consumption habits.
Organic Kids Wear
Our organic kids' range uses the same GOTS-certified materials as adult lines, offering soft, chemical-free clothing for sensitive skin. Durable designs withstand active play while maintaining ethical production standards. The collection aligns with our vision for a sustainable future generation.
Women's Dresses
From casual to occasion wear, our women's dresses balance elegance with practicality. Features include adaptable sizing, nursing-friendly cuts, and timeless patterns. Each piece reflects our commitment to empowering diverse body types through inclusive, high-quality fashion.
Questions
What materials are Bshirt garments made from?
All Bshirt garments are crafted from GOTS-certified organic cotton, ensuring sustainability and skin-friendly comfort for mothers and the planet.
Does Bshirt offer sustainable fashion options?
Yes, we prioritise sustainability through organic materials, ethical production, and our Circular Fashion Buy-Back Initiative to reduce waste.
How does Bshirt support mothers?
We design discreet, functional clothing to empower breastfeeding mothers while challenging public stigma and celebrating diverse motherhood journeys.
What is the Bshirt Buy-Back Program?
Our initiative lets customers return preloved Bshirt items for store credit, promoting conscious consumption and reducing textile waste.
Is Bshirt certified by ethical standards?
Yes, we are B Corp Certified and members of the Fair Trade network, reflecting our commitment to social and environmental responsibility.
Reviews (5)
S. Acefacemua W.
Dec 30, 2021
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Lovely breastfeeding tops. Ran a little small so I had to size up but other than that I totally recommend them xx
Lucy Trangmar
Dec 10, 2021
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Great quality top, very comfortable and well made. Fast dispatch and delivery. Extremely happy
Ash Wilkinson
Nov 24, 2021
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Very well made product at a very reasonable price. Delivered in biodegradable packaging and a quick turnaround.
Fionna Tod
Oct 14, 2021
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I wish I had known about these shirts right when my son was born- i wouldn't have bothered buying anything else! They are perfect.
Lucy Plummer
Oct 10, 2021
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I recently ordered two long sleeved nursing tops and not only did they arrive very quickly but the quality and fit is brilliant. Excellent and highly recommend. Thank you 😊
