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Your Trusted Partner for Public Relations Solutions in Poole
Deep South Media is a long-established public relations consultancy with over 28 years of experience in delivering strategic communications solutions. Our team comprises professionally qualified former news journalists with 170 years of combined frontline media experience, offering clients the expertise of an in-house press office at a fraction of the cost. We specialise in press office services, media training, content marketing, and crisis communications, helping businesses and organisations generate measurable returns on investment through editorial coverage and LinkedIn amplification. Our clients range from FTSE 250 companies and government bodies to medium-sized enterprises across diverse sectors.

We pride ourselves on our ability to distil complex subjects into compelling narratives, providing rapid-response crisis support and tailored strategic counsel to leadership teams. With a focus on journalistic integrity and digital innovation, we deliver page-ready press releases, promotional videos, and stakeholder engagement strategies that enhance visibility and drive growth. Our commitment to excellence is reflected in our proven track record of securing national media coverage and fostering long-term client relationships built on trust and results.
Services
Public Relations Media Training Visual Content Social Media Crisis Communications Content Marketing LinkedIn Management Award Entries Reputation Management Promotional Videos
Details
  • Year established: 1999
Highlights and features
  • We offer 28 years of experience in public relations and media communications.
  • Our team includes former news journalists with 170 years of combined frontline media experience.
  • We guarantee cost-effective press office services compared to in-house equivalents.
  • Our crisis communications support delivers rapid responses within minutes and hours.
  • We provide tailored LinkedIn management to amplify client visibility and engagement.
What people say
Excellent ROI National media coverage Responsive team Strategic counsel Measurable results
Services
Public Relations
Deep South Media provides outsourced press office services, crafting page-ready press releases and securing editorial coverage in local, national, and sector-specific media. Our team of former journalists leverages decades of media relationships to amplify client visibility and drive business growth. With expertise in stakeholder engagement and digital content strategies, we deliver cost-effective solutions that mirror in-house capabilities.
Crisis Communications
Our rapid-response crisis communications service offers peace-of-mind protocols and real-time support during reputational threats. We develop tailored emergency response plans, manage media inquiries, and monitor social platforms to mitigate damage. With experience advising government and FTSE 250 companies, we ensure ethical, timely, and effective communication during critical incidents.
Media Training
We deliver bespoke media training sessions, both online and in-person, to prepare executives for interviews, press interactions, and crisis scenarios. Using realistic simulations and feedback from former journalists, we refine messaging and build confidence. Our training covers broadcast, print, and digital media, ensuring clients communicate effectively under pressure.
LinkedIn Management
Deep South Media enhances B2B visibility through strategic LinkedIn content creation and management. We develop engaging posts, optimise profiles, and train staff to champion brand messaging. Our approach combines journalistic storytelling with platform-specific tactics to increase reach, generate leads, and establish thought leadership in competitive markets.
Content Marketing
From promotional videos and photography to newsletters and infographics, we produce high-quality content that resonates with target audiences. Our services include editorial writing, design, and multimedia production, all aligned with client objectives. We focus on creating shareable, SEO-optimised material that strengthens online presence and supports long-term brand growth.
People
Ron Wain
Managing Director
Ron Wain founded Deep South Media and has advised over 200 organisations, including FTSE 250 companies and government bodies. A former business editor, he specialises in strategic counsel and crisis communications, leveraging 28 years of industry experience to deliver impactful PR solutions.
Scott Sinclair
Director
Scott Sinclair leads PR strategy for clients in aerospace, technology, and healthcare. With a background in corporate communications and media relations, he provides tactical support and media training, drawing on over 20 years of experience in journalism and agency roles.
Ed Baker
Associate Director
Ed Baker, a former press agency journalist, specialises in media training and crisis communications. He has worked with academia, military, and businesses to develop newsworthy stories and manage reputational challenges, combining frontline media insights with strategic PR expertise.
James Tourgout
Associate Director
James Tourgout oversees press office services and award entries, using his 18-year journalism background to craft narratives that align with client business goals. He focuses on stakeholder engagement and high-level content creation for growth-oriented organisations.
Cliff Moore
Account Director
Cliff Moore manages LinkedIn curation and communications for major clients, offering expertise in commercial property, legal sectors, and public bodies. A former editor with 34 years of industry experience, he specialises in research-driven content and strategic messaging.
Questions
What PR services do you offer?
We provide press office services, crisis communications, media training, content marketing, and LinkedIn management tailored to your business needs.
How can your PR services benefit my business?
Our services enhance visibility, drive growth through media coverage, and improve online reputation with strategic, journalist-led communications.
Do you offer crisis management support?
Yes, we provide rapid-response crisis communications and emergency protocols to protect your reputation during critical situations.
What areas do you serve?
We operate nationwide across the UK, with a focus on Poole, Dorset, and Hampshire.
How do you handle media training?
We offer in-person and online sessions with realistic scenarios, led by former journalists to build confidence and refine key messages.
Can you manage LinkedIn content for businesses?
Yes, we create and curate LinkedIn content to boost brand awareness, engagement, and lead generation for B2B audiences.
Videos
Reviews (4)
Jo Dickinson
Apr 28, 2021 Report
Deep South Media has worked with Wimborne Academy Trust for a number of years now and has proven to be invaluable to the organisation. Ed Baker, Associate Director and colleagues are both reactive to our immediate needs and proactive wherever they can. From tv, radio and websites, videos, media releases and photography, Deep South Media provides the full package. As experts in this field, they manage our PR perfectly and professionally. We would not hesitate in recommending Deep South Media.
Ian Girling
Apr 28, 2021 Report
Dorset Chamber has worked very closely with Deep South Media as our news room partner for many years and continue to do a fantastic job for us. Highly responsive and totally in tune with our messaging and tone, Deep South Media provide us with a very professional service which I could not fault. Highly respected by the media, their reach into key media agencies and outlets is second to none with a highly experienced team and a very strong focus on client needs.
GeorgiaandRachel Read
Apr 24, 2021 Report
Positive:Professionalism,Quality,Responsiveness,Value
Deep South Media is a fantastic and professional company that delivers results. News content they provide generates hits to websites and coverage across all media platforms. A very affordable way to get your business or organisation noticed.
Snows Group
Apr 23, 2021 Report
Ron and the team at Deep South are a high quality, responsive and professional PR company that have been supporting us for three years. I rely on their knowledge, judgement and expertise in all PR related matters. Thanks to all at Deep South Media for your continued support. Allen - Communications Director.