Business Details
19 Years
experience
Personal Training in Hereford for Lasting Results
Founded 17 years ago by Ady Watts, our fitness gym specialises in tailored personal training and small group sessions for adults over 40. We combine individualised fitness programming with expert coaching to address specific health goals, from weight loss to post-rehabilitation recovery. Our two Hereford-based gyms offer state-of-the-art facilities, complemented by live and on-demand training options for remote clients. The team includes certified professionals with specialisms in injury rehabilitation, nutrition, and cardiac recovery, supported by healthcare practitioners. With a focus on community and sustainable habit formation, we create an inclusive environment where members receive both technical instruction and motivational support.Our approach integrates fitness education, mental health awareness, and social engagement to deliver lasting results. Regular progress reviews and flexible membership options ensure clients maintain momentum towards their objectives. The business has expanded from a single location to serve a wider geographical area while maintaining its core philosophy of quality over quantity. Client testimonials highlight transformative physical and mental health improvements, with many members crediting the programme for renewed confidence and mobility.
Services
Personal Training
Small Group Training
Online Fitness Sessions
Post-Rehabilitation Support
Nutrition Guidance
Cardiovascular Health Programmes
Strength Training
Mobility Improvement
Mental Health Support
Flexible Membership Plans
Details
- Year established: 2007
Highlights and features
- We offer 17 years of experience specialising in fitness for adults over 40
- Our coaches hold specialist qualifications in rehabilitation and nutrition
- We provide tailored fitness plans with regular progress reviews
- We combine expert coaching with community support for sustainable results
- We offer flexible training options including on-demand and live sessions
What people say
Changed my life
Enjoy going to the gym
Significant physical improvements
Supportive atmosphere
Regained confidence
Services
Personal Training
Tailored fitness programmes delivered by certified personal trainers. Sessions focus on individual goals including weight loss, strength building, and post-injury rehabilitation. Coaches provide technical instruction and motivational support while tracking progress through regular reviews. The service caters specifically to adults over 40 seeking sustainable health improvements.
Small Group Training
Structured group sessions with like-minded participants. Combines individualised programming with peer motivation in groups of 4-6 people. Sessions maintain personal attention while leveraging group energy to enhance results. Ideal for those seeking community support alongside expert guidance in a non-intimidating environment.
Online Training
Live and on-demand training accessible from any location. Includes structured workout sessions, progress tracking, and virtual coaching support. Designed for clients unable to attend physical gyms while maintaining structured accountability and expert guidance through digital platforms.
Post-Rehabilitation Support
Specialised programmes for post-injury or post-surgery recovery. Developed in collaboration with healthcare professionals to rebuild strength and mobility safely. Coaches with rehabilitation qualifications create progressive plans that restore functional movement while preventing re-injury through proper technique instruction.
Nutrition Guidance
Personalised nutrition advice to complement fitness goals. Focuses on sustainable dietary changes rather than restrictive diets. Coaches provide practical meal planning strategies and education about macronutrient balance to support energy levels and body composition improvements alongside physical training.
People
Ady Watts
Founder
Established the gym 17 years ago after transforming his own health through fitness. Specialises in creating supportive environments for adults seeking sustainable lifestyle changes. Combines personal experience with professional expertise to lead the coaching team.
Ellie
Business Manager
Organisation expert with extensive fitness industry experience. Oversees business operations while maintaining client-focused service standards. Ensures smooth running of both gym locations and administrative functions.
James
Head Coach
Specialises in sustainable habit formation and sports nutrition. Applies scientific approach to training methodology while maintaining focus on long-term behavioural change. Leads internal coach training sessions.
Sophia
Personal Trainer
Qualified in cardiac and cancer rehabilitation. Focuses on helping diverse clients achieve fitness goals through compassionate coaching. Combines technical expertise with empathetic support for special population training.
Ben
Personal Trainer
Delivers results-driven training programmes with emphasis on proper technique. Works with clients across various fitness levels to improve strength and mobility. Contributes to creating inclusive training environment.
Questions
What age group do you specialise in?
We focus on adults over 40, though we welcome anyone needing tailored fitness solutions. Our programmes address age-related challenges like joint health and recovery.
Do you offer trial memberships?
Yes, we provide a 6-week trial membership allowing full access to our services. This helps determine the best long-term membership option for your needs.
Can I train remotely?
Our live and on-demand training options allow remote participation. You'll receive the same expert coaching and progress tracking from any location.
What qualifications do your trainers hold?
All coaches have specialist qualifications in areas like rehabilitation, nutrition, and performance training. We maintain high standards through regular internal training sessions.
How do you accommodate injuries or health conditions?
We create modified programmes in consultation with healthcare professionals. Our trainers specialise in post-rehabilitation support and adaptive exercise techniques for various conditions.
What facilities are available?
Our two Hereford gyms offer state-of-the-art equipment, changing facilities, and social spaces. Members also access our extensive on-demand training library 24/7.
Videos
Reviews (5)
Simon Smith
Jun 12, 2020
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Amazing staff and great place to go and work out. The staff go above and beyond to help you achieve your fitness goals. Highly recommend
Rachel Lawrence
Apr 16, 2020
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Hi Guys. Just to let you know that I have finally got back onto my bike. As you know I had a full knee replacement just over 2 years ago, and felt disappointed on my range of movement. Lost confidence in myself , until I came to see you. You put me on the right path, and you we all brilliant with me, and gave me so much confidence to get out there. Well today I did 11 miles on my bike. It might not sound a lot, but to me I have climbed a mountain. So a big thank you, Keep smiling, and keep doing what you do well. Rachel Lawrence
Edward Sargeant
Jan 17, 2020
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I've trained with Ady and his team for over ten years. Going to the gym is always easier knowing there is a friendly face to provide some extra motivation and a watchful eye so that you get the most out of your time there. Friendship, professionalism and good coffee is what you can expect!
Nic Snell
Oct 14, 2019
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A really excellent place to exercise. The attention to detail and knowledge from all the coaches is superb and they go out of their way to meet your needs and to get to know who you are. Have been going now for about 4 years and they are to be highly recommended
Ann Morris
Sep 18, 2019
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I knew I just had to give Ady’s a try because my friend has been using this gym for over a year & has got fantastic results. Early days for me but from my first visit I have been made to feel welcome. It has such a great atmosphere...totally different to other places I’ve been! Very professional approach towards providing training that suits clients needs. Love the fact there’s no mirrors!!! Excellent staff who give great encouragement & the best advice. Brilliant 👍🏼
