Business Details
Trusted Cloud Accounting Solutions
Founded with a vision to transform traditional accounting through innovative technology, Inform Accounting has established itself as a leader in cloud-based financial solutions. Our team of experienced professionals combines deep financial expertise with cutting-edge software to deliver streamlined processes tailored to modern businesses. With over two decades of collective experience, we work hand-in-hand with clients across diverse sectors including small businesses, pharmacies, e-commerce, and tech startups. Our proactive approach ensures that clients receive real-time financial insights, empowering data-driven decision-making and improved cash flow management. As one of the UK's first Xero accountants, we continue to pioneer digital accounting practices while maintaining a strong focus on compliance and tax efficiency.Our commitment to continuous innovation has earned recognition, including the 2022 Xero Mid-sized Firm of the Year award. We specialize in transforming complex financial data into actionable strategies that support sustainable business growth. Our team's extensive industry experience spans multinational corporations to nimble startups, allowing us to provide context-specific solutions. By bridging the gap between traditional accounting practices and modern technological capabilities, we help businesses optimize their financial operations and focus on their core competencies. Our holistic approach extends beyond basic accounting to include strategic business planning and wealth management, creating comprehensive solutions for long-term success.
Services
Cloud Accounting
Tax Services
Wealth Management
App Advisory
Funding Options
Business Protection
Payroll Management
Strategic Planning
Compliance Management
Financial Insights
Highlights and features
- We implement a patented process for automated financial reporting.
- Our team consists of certified experts with extensive industry experience.
- We provide 24/7 personalized customer support for urgent queries.
- Our company pioneered cloud accounting in the UK since 2000.
- We guarantee real-time financial insights through integrated software solutions.
Associations and certifications
- Xero
What people say
Streamlined accounting processes
Real-time insights
Excellent Xero support
Proactive financial guidance
Transformed accounting approach
Services
Cloud Accounting
Our cloud accounting solution integrates modern technology with traditional accounting practices to provide real-time financial management. Clients benefit from automated processes, instant access to financial data, and seamless software integration. This service enables businesses to maintain accurate records while focusing on core operations through our Xero-certified platform.
Wealth Management
We provide comprehensive wealth management services that combine tax planning, investment strategies, and long-term financial forecasting. Our approach helps clients preserve and grow their assets through personalized strategies tailored to individual circumstances and business needs while maintaining complete compliance with current regulations.
Business Protection
Our business protection services cover insurance solutions and risk mitigation strategies designed to safeguard company assets and continuity. We help businesses identify potential risks while ensuring appropriate coverage is in place to protect against unforeseen events that could impact financial stability.
Strategic Planning
We offer expert strategic planning services that transform financial data into actionable business strategies. Our advisors work closely with clients to develop growth plans, cash flow forecasts, and funding strategies that support long-term business objectives and operational improvements.
Tax Services
Our specialized tax services provide comprehensive compliance management and optimization strategies. From VAT returns to corporation tax filings, our qualified advisors ensure complete HMRC compliance while identifying legitimate opportunities to minimize tax liabilities through expert planning.
People
Sian Kelly
Founder and Director
With over 25 years in accounting, Sian founded Inform Accounting after roles at major corporations. She specializes in guiding businesses through growth phases and sales processes while maintaining her Chartered Management Accountant status since 1995.
Craig Cutler
Client Account Manager
Bringing 20 years' experience, Craig excels in identifying financial savings opportunities for clients. His meticulous approach combines technical expertise with practical business advice to support clients across various industries in optimizing their financial operations.
Jayne Hutchings
Tax Advisor
With 30 years in tax consultancy, Jayne provides expert guidance through business lifecycles. Former BDO director experience informs her practical approach to complex tax planning that simplifies compliance while optimizing financial outcomes for clients.
Paul Smith
Accounts Team Manager
An AAT-qualified Xero specialist with over 10 years in practice, Paul leads our technical implementation. His expertise ensures seamless software integration that maximizes efficiency while minimizing technical barriers for clients adopting cloud accounting systems.
Ruth Morris
Operations Manager
Transitioning from education to accounting, Ruth manages operational excellence with 9 years' experience. She oversees client onboarding while maintaining focus on continuous improvement in service delivery processes and client experience enhancement.
Questions
What makes Inform Accounting different from traditional accountants?
We combine cloud technology with accounting expertise to provide real-time financial insights and automated processes, enabling more proactive business support than traditional accounting methods.
How does Inform ensure compliance with tax regulations?
Our compliance service includes automated HMRC filings, VAT returns, and tax planning strategies delivered through certified software to guarantee accurate submissions and regulatory adherence.
Which industries do you specialise in?
We work extensively with small businesses, pharmacies, e-commerce companies, creative industries, recruitment agencies, tech startups, and professional service providers across the UK.
What accounting software do you work with?
We specialize in Xero software integration but also support QuickBooks, Sage, and FreeAgent, ensuring seamless implementation and optimisation of your chosen financial platform.
How can I get in touch with your team?
Contact us through our website's contact form, call 0121 667 3882 during business hours, or book a consultation meeting through our online scheduling system for personalized support.
Reviews (5)
Charles Parkinson
Nov 28, 2021
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Inform Accounting have been our accountants for over 4 years and every step of the way they have been fantastic to work with. They always go above and beyond when working with us, if we have a question or query they always make time to speak and provide solutions.
Sian is a brilliant leader and also will find the time to speak with us whenever needed, her caring and professional leadership style breaths through the company and is reflected in the talented team we've worked with.
Andrew, Adam and Kathryn have all been a pleasure to work with and provide us all the support we need for our company
Sian is a brilliant leader and also will find the time to speak with us whenever needed, her caring and professional leadership style breaths through the company and is reflected in the talented team we've worked with.
Andrew, Adam and Kathryn have all been a pleasure to work with and provide us all the support we need for our company
Joizi
Jul 02, 2021
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Positive:Professionalism,Responsiveness
Couldn't recommend Inform Accounting enough. They're very professional, knowledgeable and super helpful. Jack and Kirsty patiently and efficiently reply to our many queries and always offer useful advice. Thank you so much for your support and assistance!
Couldn't recommend Inform Accounting enough. They're very professional, knowledgeable and super helpful. Jack and Kirsty patiently and efficiently reply to our many queries and always offer useful advice. Thank you so much for your support and assistance!
Jay Patel
Jun 02, 2021
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Positive:Professionalism
I've been with Inform for a number of years now and they've supported our business grow over the years.
I've been with Inform for a number of years now and they've supported our business grow over the years.
Super Woman
Oct 27, 2020
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Hey Sian
Just wanted to say a huge thank you for all the work your team have put in doing extras since the beginning of this whole covid 19 thing.
Catherine has been incredible and I really appreciate all the time and attention she has put into sorting through the details for furlough and making sure that the girls get paid correctly and that the business doesn't suffer.
Having your guys support me has been incredible and I just can't tell you enough how I really appreciate the team going above and beyond especially whilst working from home and juggling personal commitments.
Just wanted to say a huge thank you for all the work your team have put in doing extras since the beginning of this whole covid 19 thing.
Catherine has been incredible and I really appreciate all the time and attention she has put into sorting through the details for furlough and making sure that the girls get paid correctly and that the business doesn't suffer.
Having your guys support me has been incredible and I just can't tell you enough how I really appreciate the team going above and beyond especially whilst working from home and juggling personal commitments.
Caroline Wilcox
Oct 18, 2020
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Positive:Professionalism
What can I say!! They are a fantastic team and nothing is to much trouble. Inform Accounting has helped and guided me through this difficult time, I couldn't of got through this if it wasn't for them. Thank you all very much.
What can I say!! They are a fantastic team and nothing is to much trouble. Inform Accounting has helped and guided me through this difficult time, I couldn't of got through this if it wasn't for them. Thank you all very much.
