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Business Details
Brufords Jewellers Since 1886
Established in 1886, Brufords Jewellers is Eastbourne's trusted independent jeweller with a rich heritage of over 135 years. As a family-run business, we specialise in curating an exclusive selection of fine jewellery and luxury timepieces from renowned brands. Our expert team offers comprehensive services including watch servicing, jewellery repairs, valuations, and gold buying, ensuring exceptional craftsmanship and care for every customer. With 'Excellent' ratings on TrustPilot and Google, we combine traditional values with modern expertise to provide a first-class experience.

Our commitment to quality extends to our carefully chosen collection of engagement rings, diamond jewellery, and Swiss watches, including Rolex, Breitling, and TUDOR. Located at The Beacon, we maintain regular hours for in-store visits while offering online shopping for both jewellery and watches. Our dedication to preserving treasured items through expert maintenance reflects our long-standing reputation as a trusted local business.
Services
Jewellery Sales Watch Servicing Ring Resizing Gemstone Replacement Valuations Gold Buying Pearl Restringing Watch Repairs Diamond Rings Pre-Owned Watches
Highlights and features
  • We are Eastbourne's oldest family-run jeweller since 1886
  • Our team includes in-store jewellery experts and watch specialists
  • We offer comprehensive after-sales services including watch servicing
  • We maintain 'Excellent' ratings on both TrustPilot and Google
  • Our collection features exclusive pieces from renowned jewellery brands
Associations and certifications
  • TrustPilot
  • Google Reviews
What people say
Knowledgeable staff Excellent service Quality products Trusted since 1886 Professional valuations
Services
Jewellery Sales
Brufords Jewellers offers an exclusive selection of fine jewellery including engagement rings, diamond pieces, and coloured gemstone collections. Our range features both contemporary and classic designs from renowned brands like FOPE and ChloBo. The expert team provides professional guidance to help customers find perfect pieces for special occasions or personal style.
Watch Servicing
Our comprehensive watch servicing includes battery replacements, bracelet alterations, and water resistance testing. We specialise in maintaining luxury Swiss timepieces from brands like Rolex, Breitling, and TUDOR. The dedicated aftersales team ensures precision maintenance using appropriate tools and techniques to preserve watch functionality and longevity.
Valuations
Brufords Jewellers provides professional valuation services for jewellery and watches with detailed documentation. Our experts use industry knowledge to assess piece authenticity, material quality, and market value. This service caters to insurance requirements, estate planning, or understanding the worth of inherited or purchased items.
Ring Resizing
Our skilled craftsmen offer precise ring resizing services for wedding bands and other rings. The process maintains structural integrity while adjusting for perfect fit. This service includes both resizing up or down using appropriate metal addition or removal techniques while preserving design details.
Gemstone Replacement
We specialise in replacing lost or damaged gemstones in jewellery pieces. The service includes sourcing matching stones and secure setting using professional techniques. Our experts ensure replacements maintain original design aesthetics while guaranteeing stone security in various jewellery types from rings to necklaces.
Questions
What services does Brufords offer for watches?
We provide comprehensive watch services including battery replacements, servicing, bracelet alterations, cleaning, and water resistance testing for luxury timepieces.
Can I get my jewellery repaired at Brufords?
Yes, we offer various jewellery repair services including ring resizing, gemstone replacement, pearl restringing, and ring replating with expert craftsmanship.
Do you sell certified pre-owned watches?
Yes, we offer Rolex Certified Pre-Owned watches alongside other luxury brands like Breitling, TUDOR, and TAG Heuer in our Eastbourne store.
How can I get a valuation for my jewellery?
Our expert team provides professional jewellery valuations for insurance or sale purposes, with detailed documentation of your items' worth.
What are Brufords' opening hours?
We're open Monday-Saturday 9:30am-5:00pm and Sunday 10:30am-4:00pm at The Beacon in Eastbourne.
Do you offer online shopping options?
Yes, we offer online shopping for selected jewellery and watches with secure delivery options available from our Eastbourne store.
Reviews (7)
Michele Connery
Dec 06, 2021 Report
I was absolutely thrilled with the care and service here. The experience was personal to me. Rather than push a more expensive ring on me they helped me get my existing engagement ring to the perfection I wanted. Wendy and all members of staff were wonderful. The jewellery I looked at is exquisite. My partner bought me a beautiful diamond necklace when it was time to collect my ring.
Michael Joubert
Dec 04, 2021 Report
The staffs at W. Bruford are amazing, always beautiful smiles on their faces and very welcoming. The service they give you are excellent. They are very friendly and helpful. Especially Jess and Jane that really gave me good advice and opportunities to make my own choice with their help. Thank you for your help and kindness
Usman Jamil
Nov 26, 2021 Report
Absolutely brilliant experience. All the staff are polite and knowledgeable. Hoping to be a start to many future visits. Highly recommended
Lucy Newport
Nov 25, 2021 Report
We always receive excellent, professional, friendly and thorough service at W Bruford. We have bought a number of purchases from them over the years and we wouldnt shop anywhere else.
Michele Atkins
Nov 20, 2021 Report
My husband & I have always found the staff in Brufords to be professional, friendly & helpful & this time was no exception!
Matthew Gander
Nov 17, 2021 Report
Naomi and her colleagues did a great job. Very welcoming, attentive and polite. The tea was nice too!
Christopher Bean
Nov 14, 2021 Report
Would like to recommend Sam at W Brufords in the Beacon. He has been helping me look for a watch and his knowledge is extensive and helpful. He was most patient, which was useful as they have many to select from. If you need any help in that regard seek him out! He is a credit to the whole team!