Business Details
Health & Social Care Communications Experts
Arc Seven Communications is a specialist communications agency dedicated to the health and social care sector. With a team led by former journalist Alistair Clay and anthropologist Dr Gemma Clay, we provide strategic advice on reputational matters, combining deep sector knowledge with media expertise. Our services include PR, crisis communications, brand development, and thought leadership, helping clients build trust and succeed in a competitive landscape. We work closely with leading UK care providers to align organisational culture with brand reputation, ensuring every decision enhances their public image. Our crisis communications expertise has guided clients through high-profile challenges, including BBC investigations and the COVID-19 pandemic.We pride ourselves on becoming an extension of our clients' teams, delivering insights that reflect their values and culture. Our approach combines journalistic storytelling with digital strategy to showcase client achievements and attract talent. With offices in Norwich, we serve clients nationwide, offering tailored solutions that drive occupancy, recruitment, and stakeholder engagement. Our clients include Advinia Health Care, Hamberley Care Homes, and Elysium Healthcare, who attest to our ability to articulate values and manage reputational challenges effectively. We are committed to advancing the health and social care sector through evidence-based communication strategies.
Services
PR Campaigns
Crisis Communications
Brand Development
Media Training
Thought Leadership
Digital PR
Reputation Management
Highlights and features
- We offer 20+ years of combined experience in health and social care communications
- Our team includes former national journalists and sector specialists
- We provide award-winning crisis communications support for high-stakes situations
- Our media training prepares spokespeople for national media engagements
- We embed communications into organisational operations for consistent brand alignment
What people say
Integral in developing storytelling
Award-winning crisis communications
Seamlessly with our team
Person-centred approach expertise
Attract new talent effectively
Services
PR Campaigns
We create targeted PR campaigns that elevate health and social care brands through strategic storytelling and media engagement. Our approach combines journalistic expertise with sector knowledge to secure meaningful coverage. By aligning organisational values with public messaging, we help clients enhance their market position and attract key stakeholders.
Crisis Communications
Our award-winning crisis communications service manages reputational threats through proactive planning and rapid response strategies. With experience handling BBC investigations and pandemic-related challenges, we prepare spokespeople for high-pressure situations. Our media-trained team ensures consistent messaging during critical incidents to protect organisational integrity.
Brand Development
We develop cohesive brand strategies that connect organisational culture with external perception. Through stakeholder engagement and values-based messaging, we create authentic brand identities. Our digital profile creation services help care providers showcase their unique approaches to attract residents, families, and potential employees.
Media Training
Our media training programmes prepare leadership teams for national media engagements and crisis scenarios. Drawing on journalistic experience, we teach effective message delivery and interview techniques. This ensures consistent communication during both routine interactions and high-stakes situations that could impact organisational reputation.
Thought Leadership
We position clients as industry leaders through evidence-based thought leadership content. By developing innovative messaging around care models and sector challenges, we help organisations shape policy discussions and influence stakeholders. Our approach combines anthropological insights with media strategy to create impactful narratives.
People
Alistair Clay
Director
Former national journalist with 20+ years' experience in health and social care communications. Specialises in crisis management and media strategy, having guided clients through BBC investigations and pandemic challenges. Combines journalistic insight with sector expertise to build strong reputations.
Dr Gemma Clay
Director
Health and social care strategist with a PhD in Anthropology. Develops behaviour-led communications campaigns that engage stakeholders and build trust. Co-founder of Sweet Pea home care app. Focuses on creating impactful narratives that align with organisational values and sector needs.
Kate White
Senior Writer
Experienced journalist and PR consultant specialising in health and social care storytelling. Crafts emotive press releases and digital content that highlights client achievements. Translates complex care concepts into compelling narratives that resonate with media and target audiences.
Hannah Walker
Communications Specialist
Former editor with 20 years' media experience in national publications. Provides expert crisis communications support and thought leadership strategy. Advises clients on maintaining trusted media profiles through proactive reputation management and strategic content development.
Emma Endicott
Executive Assistant
Project management specialist supporting agency operations and client campaigns. Coordinates research projects and digital initiatives while providing essential administrative support to directors. Ensures smooth execution of communications strategies across multiple client accounts.
Questions
What health and social care sectors do you specialise in?
We work with elderly care, neurological care, mental health services, supported living providers, and SEND organisations across the UK.
How do you handle crisis communications?
Our award-winning approach combines proactive planning, rapid response protocols, and media-trained spokesperson support to protect organisational reputation during critical incidents.
Can you help with digital profile development?
Yes, we create comprehensive digital strategies including website development, social media campaigns, and content creation tailored to health and social care providers.
What makes your media training unique?
Led by former journalists, our training focuses on message control, interview techniques, and crisis scenario preparation specifically for health and social care contexts.
How do you measure communications success?
We track media coverage, stakeholder engagement metrics, and reputation indicators aligned with your organisational goals like occupancy rates and recruitment targets.
