Business Details
12 Years
experience
Equestrian-Inspired Performance Luxury Wear
Aztec Diamond Equestrian was founded in 2014 by Jordan McCabe, a former showjumper who identified a gap in the market for stylish yet functional equestrian sportswear at accessible price points. Our brand philosophy centers on merging premium performance technology with contemporary luxury aesthetics, creating garments that transition seamlessly from the riding arena to everyday life. With over a decade of industry experience, we've developed a reputation for bold minimalist designs that prioritize dynamic durability without compromising on style.Our in-house design team in the UK continuously innovates to meet the evolving needs of active individuals, maintaining our roots in equestrian culture while expanding into broader performance wear markets. We've earned recognition through multiple industry awards and inclusion in Forbes' 30 Under 30 list, validating our commitment to quality and customer-centric innovation.
Services
Equestrian Apparel
Performance Leggings
Riding Jackets
Competition Wear
Outerwear
Children's Riding Gear
Saddle Cloths
Base Layers
Winter Collection
Advent Calendars
Details
- Year established: 2014
Highlights and features
- Founded by former showjumper with 10+ years' industry experience
- In-house UK design team creating innovative performance wear
- Award-winning brand featured in Forbes 30 Under 30
- Specialise in equestrian-to-everyday transitional clothing
- Commitment to bold minimalist design with technical functionality
What people say
Bold minimalist style
Dynamic durability
Technical functionality
Seamless transition wear
Award-winning designs
Services
Equestrian Apparel
Our equestrian apparel combines technical performance with contemporary style. Using advanced fabric technology, we create garments that offer freedom of movement and moisture management while maintaining sophisticated aesthetics. Each piece is designed through extensive rider testing to ensure optimal fit and functionality in the saddle, with features like grip-enhancing silicone patterns and strategic seam placement. The collection transitions seamlessly from competition arenas to everyday wear, appealing to modern equestrians seeking versatility without compromising professional standards.
Performance Leggings
Our performance leggings feature full-seat grip technology and moisture-wicking fabrics engineered for active lifestyles. The technical construction includes flatlock seams to prevent chafing and compression zones for muscle support during physical activity. Available in multiple sizes and patterns, these leggings cater to both equestrian disciplines and general fitness pursuits. The fabric maintains shape and elasticity through repeated use while offering UV protection for outdoor training sessions.
Competition Wear
Designed for competitive riders, our competition wear balances tradition with modern innovation. The jackets incorporate stretch fabrics for enhanced mobility while maintaining classic tailoring. Technical linings improve breathability during intense performances, and discreet storage compartments accommodate show essentials. Each piece undergoes rigorous testing with professional riders to ensure compliance with competition regulations while offering contemporary styling options for different disciplines.
Outerwear
Our outerwear collection combines weather-resistant technology with refined styling. Using bonded seams and water-repellent finishes, these garments protect against harsh conditions while maintaining lightweight comfort. The designs incorporate equestrian-inspired details with practical features like removable hoods and adjustable cuffs. Thermal insulation options provide warmth without bulk, making them suitable for both riding and urban environments through changing seasons.
Children's Riding Gear
Specially designed for young riders, our children's gear prioritizes comfort and durability through active growth phases. The garments feature reinforced knees and seat areas for extended wear, with adjustable elements accommodating size changes. Bright color options and playful patterns appeal to younger demographics while maintaining professional performance standards. Each piece balances safety requirements with freedom of movement essential for developing riding skills.
People
Jordan McCabe
Founder & CEO
Established Aztec Diamond Equestrian at 18 after identifying gaps in equestrian sportswear. Transformed her childhood design passion into an award-winning brand, featured in Forbes 30 Under 30. Leads product development with firsthand rider experience, maintaining creative control over all designs while expanding the brand's market reach.
Questions
What makes Aztec Diamond different from other equestrian brands?
We uniquely blend equestrian performance technology with contemporary luxury design, creating garments that transition seamlessly between riding and everyday wear while maintaining technical functionality.
Do your products cater to both professional riders and casual wearers?
Yes, our designs specifically address both markets, offering technical features for professional equestrians while maintaining stylish aesthetics suitable for everyday urban environments.
How should I care for my Aztec Diamond garments?
Follow specific care instructions on each garment's label. Most technical fabrics require cool washes and air drying to maintain performance properties and extend garment lifespan.
Are your sizes consistent across collections?
We maintain standard sizing across most collections, with detailed size guides available online. Some technical items may have specific fit requirements detailed in product descriptions.
What sustainability initiatives do you implement?
We're actively developing sustainable fabric alternatives and ethical production practices while maintaining performance standards. Current collections use durable materials designed for extended wear to reduce replacement frequency.
How do your garments handle different weather conditions?
Our outerwear incorporates water-resistant treatments and thermal insulation technologies. Technical base layers manage moisture in various climates, with seasonal collections specifically engineered for different weather conditions.
Reviews (6)
Shauna Watson
Sep 26, 2021
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We have been purchasing products from Aztec Diamond for many years . Our first buy was some joggers with the orange AD logo on them. These products are very high quality, on trend , reliable and very durable . This brand continues to get better . The ladies that own and design are in the know as are equestrians themselves . Always friendly , helpful and understanding
AlisonSarikaya Eventing
Sep 16, 2021
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Decided to treat myself to a new show shirt, got the body suit one. It was super comfy and it looked amazing, I like my shirts to fit tightly and not to bunch up (which this shirt did)
Im so impressed and will be spoiling myself with more in the future! Got my eye on a few things to order again!
Im so impressed and will be spoiling myself with more in the future! Got my eye on a few things to order again!
Vicky Robe
Jan 19, 2021
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All clothing ive had so far for myself and my daughter are perfect. Winter beanie and scarf are top quality gorgeous for those winter cold days at the yard. Just love all aztec diamond range from kids to womans horsewear and accessories every riders dream wonder what to purchase next, love receiving my parcels in post from aztec
Maxine Martin
Nov 29, 2020
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Terrible and horrible customer service
Literally was rude and insulting and hung up on me. After ringing to say the breeches I got the stitching and lining where not stitched and had all came apart after 1 day. I eventually got a replacement pair but was after numerous emails. So thanks for the replacement but to never get an apology for the way I was talked too was actually disappointing
Literally was rude and insulting and hung up on me. After ringing to say the breeches I got the stitching and lining where not stitched and had all came apart after 1 day. I eventually got a replacement pair but was after numerous emails. So thanks for the replacement but to never get an apology for the way I was talked too was actually disappointing
Georgia Townsend
Jul 22, 2020
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Favourite Equestrian Apparel
Been a buyer of AD for many years now after friends and family convinced me I needed their products in my life and I'm so glad I invested! My riding wardrobe is about 95% Aztec Diamond Equestrian now and that's down to the exceptional quality, comfort and great customer service. Any queries I have are handled quickly and efficiently and I've always been left impressed with the service that I receive.
Been a buyer of AD for many years now after friends and family convinced me I needed their products in my life and I'm so glad I invested! My riding wardrobe is about 95% Aztec Diamond Equestrian now and that's down to the exceptional quality, comfort and great customer service. Any queries I have are handled quickly and efficiently and I've always been left impressed with the service that I receive.
Nette
Jul 18, 2020
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Very beautiful clothing and pricing is ok. My t-shirt was much smaller than a bomber hoodie (which was perfect and they're same size), so sizing apparently is not quite accurate. But I like the products tho and I'm expecting very first equestrian christmas calendar, which seems great! All good.
