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Business Details
14 Years
experience
Custom Motorcycle Seats for Ultimate Comfort and Style
Established in 2012, Else Made was founded by Alastair Else to provide bikers with affordable, high-quality custom motorcycle seats. With over 20 years of upholstery experience, including work on classic cars, boats, and buses, we specialise in transforming standard seats into bespoke masterpieces. Our commitment to UK-sourced materials and innovative comfort solutions, such as our patented gel inserts, has earned us a global reputation.

We pride ourselves on exceptional craftsmanship, evidenced by our features in leading motorcycle magazines and exports to countries including Australia and the USA. Our 1-year guarantee on all labour underscores our confidence in the durability and satisfaction of our products.
Services
Custom Motorcycle Seats Upholstery Reshaping Embroidery Gel Inserts
Details
  • Year established: 2012
Highlights and features
  • We offer 20+ years of specialist upholstery experience across diverse vehicles.
  • Our seats use UK-sourced materials for guaranteed quality and support.
  • Innovative gel inserts provide unmatched comfort and vibration reduction.
  • 1-year guarantee on all labour ensures long-term satisfaction.
  • Featured in 100% Biker, Ride, and Street Fighters magazines.
What people say
Ultimate comfort Transformed my ride Gel inserts work perfectly Stunning craftsmanship Worth every penny
Services
Custom Motorcycle Seats
We craft bespoke motorcycle seats tailored to individual rider needs, from reshaping and gel inserts to full upholstery redesigns. Using premium UK-sourced materials, our seats combine ergonomic support with striking aesthetics. Each creation undergoes rigorous quality checks to ensure durability and comfort for long-distance rides.
Gel Inserts
Our patented gel inserts use viscoelastic technology to distribute weight evenly and reduce vibration. Designed to prevent numbness and discomfort, these inserts are ideal for long journeys. They can be retrofitted into existing seats or integrated into new custom designs for enhanced rider experience.
Upholstery
We offer upholstery services for motorcycle seats in a range of materials and finishes. From durable nonslip fabrics to luxury leather options, our covers are tailored to match bike aesthetics. Custom embroidery and colour-matched piping add unique personalisation touches.
Reshaping
Seats are reshaped to fit rider body types, including height adjustments and contouring for stability. This service improves ergonomics, reducing sliding during acceleration or braking. Modifications are completed efficiently, often while customers wait.
Embroidery
Digitised logos and artwork are embroidered onto seat covers for distinctive styling. This service allows riders to personalise their seats with bespoke patterns or branding. Pricing starts at 30, with options for complex multi-colour designs.
People
Alastair Else
Founder & Master Upholsterer
With over 20 years of upholstery experience, Alastair founded Else Made in 2012 after a career in coach trimming. He specialises in transforming motorcycle seats into ergonomic masterpieces, combining traditional techniques with modern materials. His work has featured in major motorcycle publications.
Questions
What materials do you use for your seats?
We use UK-sourced materials including durable fabrics, leathers, and patented viscoelastic gel for comfort. All components meet strict quality standards.
Can you modify existing motorcycle seats?
Yes, we reshape, reupholster, and upgrade stock seats with gel inserts or custom covers to improve comfort and aesthetics.
How long does a custom seat take?
Most seats are completed within 2-4 weeks. Reshaping services can often be done while you wait during workshop hours.
Do you offer international shipping?
Yes, we export worldwide. Seats are securely packaged and shipped with tracking to ensure safe delivery to locations including the USA and Australia.
What guarantees do you provide?
We offer a 1-year guarantee on all labour. Our gel inserts are designed to last without crystallising or leaking, even if punctured.
Can I visit your workshop?
Yes, by appointment. Please call first as our workshop address differs from the delivery address. Google Maps shows our exact location.
Reviews (5)
Keith Royl
Oct 15, 2021 Report
First class service from a first class tradesman. Alastair listens to what you're needs are and works his magic accordingly. He widened and lengthened the Rocket 111 seat. Fantastic is all we can say.
Dale Richards
Sep 26, 2021 Report
Turned up 'onspec' with no appointment... Discussed what I was after and was given expert advice and suggestions.. Can't wait to see the results when the work is finished... Thank you very much...
Edmund Paul
Jun 01, 2021 Report
Had a meet up to discuss what I wanted good bloke to talk to,left it with him and he contacted me when he was ready (he was very busy so took a little longer than usual) but it was well worth the wait!!! Excellent quality and exactly what I wanted. top man
Alex Young
May 03, 2021 Report
Ordered my Razorback with specific personalisation and it was ready in the week, made exactly as ordered. I was very impressed with the look and feel. easy pickup and drop off too. I would highly recommend. We are looking forward to many happy and comfortable miles!
Glen Walker
May 03, 2021 Report
He made this seat for my Triumph a few years back , diamond stitch , everyone comments on the seat , even Triumph dealership have said how nice that seat is . Great job !