Business Details
26 Years
experience
Expert Alloy Wheel Repair and Refurbishment in Woking
Established in 2000 as Wicked Wheels in Guildford, we have evolved into Primo Alloys, the premier choice for alloy wheel refurbishment across Surrey and North Hampshire. Our journey began by addressing industry limitations, leading to strategic investments in state-of-the-art premises and equipment to deliver factory-standard finishes. We specialise in comprehensive solutions, from repairing buckled or cracked wheels and curing air leaks to bespoke custom finishes, ensuring vehicles regain their aesthetic appeal and value.Our fairy-tale-inspired workshop ethos, combined with advanced techniques adapted from OEM manufacturers, guarantees exceptional results. We prioritise customer satisfaction through transparent communication, secure storage for vehicles, and a commitment to quality reflected in our one-year warranty on refurbished wheels.
Services
Wheel Refurbishment
Wheel Straightening
Wheel Welding
Ceramic Coating
Powder Coating
Diamond Cut Polishing
Motorcycle Alloy Refurbishment
Tyre Fitting
Collection/Delivery Service
Warranty Coverage
Details
- Year established: 2000
Highlights and features
- We have over 20 years of experience in alloy wheel refurbishment.
- Our state-of-the-art equipment ensures factory-quality finishes.
- Legendary ability to repair severely buckled wheels cost-effectively.
- We offer ceramic coating for long-lasting wheel protection.
- One-year warranty covers all refurbished wheels.
Services
Wheel Refurbishment
Our full factory refurbishment service restores damaged alloys to like-new condition. Using OEM techniques, we strip, repair, and recoat wheels with precision. Services include straightening, welding, and custom finishes, ensuring enhanced durability and aesthetics for improved vehicle value.
Wheel Straightening
Specialist straightening addresses severely buckled wheels using advanced hydraulic equipment. This cost-effective solution preserves original alloys, maintaining structural integrity while eliminating unsightly damage. Process includes precision balancing to ensure safe, smooth performance post-repair.
Ceramic Coating
C5 Wheel Armour ceramic coating provides two-year protection against brake dust, corrosion, and contaminants. Applied in clean booths, this high-density solution forms chemical bonds for easy cleaning and lasting showroom-quality finishes on refurbished wheels.
Wheel Welding
TIG welding repairs cracks and structural damage in alloy wheels. Dual-side welding ensures superior strength compared to original manufacturing. Not recommended for run-flat technology wheels due to material limitations, with temporary solutions available.
Powder Coating
Industrial-grade powder coating revitalises tired metal components beyond wheels. Services cover radiators, bike frames, and automotive parts using durable, smooth-finish coatings. Process includes chemical stripping, shot blasting, and high-temperature curing for long-lasting protection.
Questions
What services does Primo Alloys offer?
We specialise in alloy wheel refurbishment, straightening, welding, ceramic coating, and powder coating. Services also include tyre fitting and local collection/delivery.
How long does wheel refurbishment take?
Full refurbishment typically takes 2 days, though split rims may require 3-4 days. Emergency repairs can be expedited.
Do you offer a warranty?
Yes, all refurbished wheels include a one-year warranty covering manufacturing defects but excluding damage from kerbing or improper maintenance.
Can you repair severely damaged wheels?
Our specialist TIG welder repairs even severe cracks and buckles, often restoring wheels to better-than-original strength.
Do you handle motorcycle alloys?
Yes, we provide full refurbishment for motorcycle wheels, including custom colour finishes and diamond cut polishing.
How do you ensure quality finishes?
We use OEM-standard powders, waterborne paints, and acrylic lacquers, combined with CNC machining and automated shot blasting for precision.
