James Bushell

Business Details

20 Years

experience

Luxury Hairdressing Services in Birmingham

Established in 2006, we have built a reputation as Birminghams leading premium hairdressing brand. Our flagship salon in Edgbaston marked the beginning of a journey that has seen us expand to four luxury locations across Birmingham, Solihull, and Manchester. With over 15 years of expertise, our team of highly skilled stylists and colour technicians specialise in cutting-edge techniques such as Balayage, Olaplex, and Aura treatments. Each salon combines sophisticated design with advanced haircare solutions, offering clients a tailored experience using industry-leading products. We prioritise client satisfaction through complimentary consultations, wedding hair trials, and mobile services for bridal parties.

Our commitment to innovation is reflected in our adoption of Olaplex technology, which strengthens hair during colouring processes. With flexible booking options and convenient locations, we cater to both regular clients and those seeking special occasion styling. Our teams dedication to continuous professional development ensures we remain at the forefront of hairdressing trends and techniques. The brands growth reflects consistent demand for our luxury services, with each salon maintaining the same high standards established in our original location. Today, we continue to enhance our reputation as trusted experts in hair transformation and care.

Services

Balayage Bridal Hair Olaplex Treatment Aura Treatment Colour Services Wedding Trials Hair Styling Hair Consultations Mobile Services Hair Glossing

Details

Year established: 2006

Highlights and features

We offer Olaplex treatment that strengthens hair during colouring
Our team includes award-winning stylists with 15+ years' experience
Complimentary wedding hair consultations and trials available
We use premium Kerastase and Cristalliste haircare products
Luxury salon locations in Birmingham, Solihull, and Manchester

Website

Update Listing

Services

Balayage

Balayage is a freehand hair colouring technique that creates natural-looking highlights by painting lightener directly onto sections of hair. This method produces a gradual, sun-kissed effect with soft regrowth lines. Ideal for clients seeking low-maintenance, dimensional colour that complements their natural hair pattern and face shape while requiring fewer touch-ups compared to traditional foil highlights.

Bridal Hair

Our bespoke bridal service includes complimentary consultations, trial sessions, and on-site wedding day styling. Expert stylists specialise in creating timeless updos, elegant curls, and sophisticated half-styles that complement wedding attire. Clients receive customised advice on hair accessories and dress coordination while benefiting from our professional Kerastase product range for lasting results.

Olaplex Treatment

This revolutionary bond-building treatment repairs damaged hair by reconnecting broken disulphide bonds during chemical processes. Clients receive enhanced hair strength, reduced breakage, and longer-lasting colour vibrancy. The service includes professional application of Olaplex No.1, No.2, and No.3 products, creating healthier hair structure through sulphur bond restoration during colouring or lightening procedures.

Aura Treatment

The vegan AURA system smooths frizzy hair using hyaluronic acid technology. This three-stage in-salon treatment combines micellar shampoo, active smoothing serum, and hyaluronic mask to create manageable, shiny hair. The service provides four to six months of frizz reduction while maintaining hair's natural movement through its biotechnological formulation.

Colour Services

We offer full and partial highlights, lowlights, and tonal adjustments using premium colouring techniques. Services include both traditional foil methods and modern freehand approaches, with specialisation in creating dimensional effects through iced blondes, caramel tones, and rich chestnuts. The team provides tailored colour advice to complement individual skin tones and facial features using professional-grade products.

People

James Bushell

Owner & Master Stylist

With over 15 years of experience, James Bushell established his flagship salon in 2006 after training with industry leaders. Recognised as Birmingham's premier hairdressing expert, he specialises in creative colouring techniques and luxury hair transformations. His expertise spans bridal styling, Balayage application, and advanced hair repair treatments using Olaplex technology.

Questions

What hair colour techniques do you specialise in?

We specialise in Balayage, ombre, full and partial highlights, lowlights, and fashion colour. Our stylists are trained in advanced freehand painting techniques and Olaplex hair repair during colouring.

Do you offer wedding hair services?

Yes, we provide full bridal packages including consultations, trials, and on-site styling for weddings. Our specialists create custom styles matching wedding themes while ensuring hair remains polished throughout event timelines.

What hair treatments help with damaged hair?

Our Olaplex treatment rebuilds hair bonds during colouring, while the AURA system smooths frizz and adds shine. Both treatments use professional-grade ingredients to repair and protect hair structure.

Are consultations required before hair colouring?

We recommend complimentary consultations to discuss colour goals, hair condition, and maintenance needs. This ensures we create a tailored colour plan that complements your features and lifestyle.

Do you have male grooming services?

While our primary focus is women's hairdressing, we offer men's cutting and styling services at all locations. Our stylists provide modern men's haircuts and grooming advice using premium products.

Reviews (4)

Write a Review

Ingrid Rochelle-Smith

Dec 10, 2021 Report

Lovely staff, relaxing atmosphere and loads of talent ..loving our new hair colours thanks to Jamie

Zahina R.

Dec 08, 2021 Report

Had a great experience with hairdresser Georgie - she was on time, didn't have to wait long and professional. Georgie listened to what I wanted and also gave her suggestions too. She explained each step from what she was going to do, washing, cutting and blow dry. Hair feels and looks a lot better. Very happy with the result Thank you!

Laura Freeman

Dec 05, 2021 Report

Positive:Cleanliness,Professionalism,Quality,Value
I had the wonderful Georgie give my hair a revamp and uplift, Lovely experience and now I feel like a million dollars! Would highly recommend
Service:Hairstyling

Kashu

Oct 29, 2021 Report

I had my hair coloured by Jamie with Pippa restyling yesterday at the Solihull Salon - my colour as always is excellent and Pippa the best. Today people have told me my new hairstyle makes me look 25 years younger - now that cannot be bad! So, thank you to both of you.
Services:Hair colouring,Hairstyling