Business Details
19 Years
experience
Your Trusted PR & Events Partner in Birmingham
Delicious P R is Birmingham's leading public relations and events agency, specialising in the food, drink, and hospitality sectors. Established in 2007, we have built a reputation for delivering creative, impactful campaigns that elevate brands regionally and nationally. Our expertise spans PR strategy, event management, influencer marketing, and content creation, supported by strong relationships with top-tier journalists and media outlets. With a proven track record of launching over 100 premium brands, we combine strategic insight with industry knowledge to drive brand awareness, customer loyalty, and revenue growth.Our team's passion for hospitality and dedication to client success has earned us recognition as a trusted partner in the sector. We prioritise tailored approaches, leveraging our extensive network to create memorable campaigns that resonate with target audiences. From crisis management to award-winning initiatives, our services are designed to meet the unique needs of each client while maintaining the highest standards of professionalism and creativity.
Services
PR Campaigns
Launch Events
Influencer Marketing
Brand Strategy
Content Creation
Crisis Management
Award Writing
Activations
Media Training
Corporate Events
Details
- Year established: 2007
Highlights and features
- We have 18 years of experience in hospitality PR and events.
- Our team has launched over 100 premium brands successfully.
- We maintain strong relationships with top-tier journalists and media outlets.
- Our tailored strategies ensure measurable brand awareness and loyalty.
- Award-winning campaigns demonstrate our industry-leading expertise.
What people say
Creative storytelling
Strategic insights
Unforgettable events
Strong media connections
Dedicated team
Services
PR Campaigns
We craft targeted public relations campaigns that generate media coverage and brand visibility. Our approach combines strategic messaging with journalist relationships to secure placements in top-tier outlets. Clients benefit from increased market awareness and enhanced brand reputation through tailored PR initiatives.
Launch Events
Our event management team creates memorable brand launch experiences from concept to execution. We design bespoke events that align with brand identity while ensuring maximum media and audience engagement. This service has successfully introduced over 100 premium brands to the market with measurable impact.
Influencer Marketing
We develop targeted influencer partnerships that connect brands with relevant audiences. Our strategy matches clients with influencers whose followers align with their target demographics, creating authentic content that drives engagement and brand loyalty through social media platforms.
Brand Strategy
Our brand strategy services focus on positioning brands for long-term success through market analysis and competitive differentiation. We create comprehensive plans that include messaging frameworks, audience targeting, and activation strategies to build brand equity and sustainable growth in competitive markets.
Content Creation
We produce high-quality visual and written content that brings brands to life across multiple platforms. Our team handles photography, videography, and copywriting to create cohesive narratives that engage audiences and support broader marketing objectives through consistent brand storytelling.
People
Anita Champaneri
Managing Director
Former broadcast journalist with 18 years' experience in hospitality PR. Founded Delicious P R in 2007 and has launched over 100 premium brands. Recognised as Most Influential Woman in Hospitality PR 2023.
Emma Howden
New Business Director
18-year hospitality PR specialist with expertise in media relations and strategic client advisory. Formerly worked with Mitchells & Butlers brands and Michelin-starred chefs to deliver impactful campaigns for premium clients.
Questions
What services does Delicious PR offer?
We provide PR campaigns, event management, influencer marketing, brand strategy, content creation, and crisis management tailored to the hospitality and food sectors.
Which industries do you specialise in?
Our focus is on hospitality, food and drink, retail, and leisure sectors, with expertise in both regional and national market dynamics.
How do you measure campaign success?
We track media coverage, brand engagement metrics, revenue growth, and client satisfaction through regular performance reviews and analytics.
Can you handle international campaigns?
While based in the UK, our strategic approach and media connections support campaigns with national and international reach as required.
What sets you apart from other PR agencies?
Our sector-specific expertise, proven track record with 100+ brand launches, and deep industry relationships deliver measurable, impactful results.
Reviews (7)
Michelle Cheung
Oct 12, 2021
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One of the best PR agencies in Birmingham! You can tell the team are very passionate about they do and their fantastic campaigns reflect that. They build genuine relationships with everyone they work with. Just adore them!
Mo Alom
Apr 14, 2021
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We have been working with Delicious PR for just under a year now. They are always very helpful, personable and knowledgeable, absolute consummate professional. Their expertise in digital marketing and PR is second to none. In a relatively short time Anita has given our business massive exposure on National TV and National Radio just to mention a… few that’s been a massive success for us.
What impressed us the most is how much they care about your business especially during this tough time and will do anything to overcome any challenges. Thank you Delicious PR, Anita and your team for
What impressed us the most is how much they care about your business especially during this tough time and will do anything to overcome any challenges. Thank you Delicious PR, Anita and your team for
Naomi Aly
Nov 07, 2020
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Working with Anita has always been a true help, especially with her initiatives and connections to the wider platforms. Working in the hospitality industry, we have recently had a lot to share due to the pandemic. I had the pleasure to share (only a part) of the story for Aluna UK and Siamais Leisure Limited - thanks to Anita Champaneri & Delicious PR Birmingham. During a time where we wanted to scream, it was great to have a voice on the likes of Sky News , ITV & Birmingham Local TV. I would advise anyone to reach out to Anita should they have a story to tell. The support during this time is
Felicity Whiston
Jun 24, 2019
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Launching a brand new fast casual eatery in Great Western Arcade, Colmore Row and introducing a whole new food concept of Hawaiian poké to Birmingham has been a massive challenge. Engaging Anita & her team have really helped us enormously, not only through their vast experience of PR but also their finger-on-the-pulse social/media connectivity. … The range of PR initiatives they suggested were meaningful, fun and interactive - just like our brand. Anita quickly understood what we were about & what we wanted to say, her advice often extending beyond the usual PR remit. We enjoyed
Kevin Hydes
Apr 04, 2019
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We engaged with Delicious PR to help us launch the Tim Hortons brand in Birmingham. Anita and her team pulled together a comprehensive engagement strategy and executed this with fantastic impact, bringing great awareness of our branded offer and helping to build the hype and excitement around our opening day. We have opened over 20 restaurants across the U.K. and Birmingham was without doubt our best launch yet.
Jayne O'Malley
Mar 04, 2019
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I have always enjoyed associating with the team at Delicious PR, I love that they act local whilst thinking national and they have their finger firmly on the pulse. They are also fun to work with, which always helps!
Emma-Louise Yufera
Aug 16, 2017
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I have used Delicious PR several times now for my Restaurant in Edgbaston - soemtimes I work directly with Anita and sometimes with her colleagues. I find everyone at Delicious enormously supportive, encouraging and helpful. I really feel that Delicious PR has made a significant positive effect on my business, the have helped with advertising,… business development and just simply to get our name out there. Even when we are not directly in contract with each other they continue to keeping contact with me, supporting and providing advice. I couldn't recommend them more highly and would not
